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House of Fraser appoints Good Stuff to handle £5m media account

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House of Fraser appoints Good Stuff to handle £5m media account

House of Fraser has appointed Good Stuff to handle its £5m media planning and buying business following a review earlier this year, The Drum has learned.

For 14 years MediaVest handled the account for the high street department store. The Publicis Groupe agency confirmed earlier this month that it would repitch for the business but is not thought to have made the final two in the process.

House of Fraser’s press spend reached £3.7m last year, while TV amounted to around £1.4m.

Good Stuff also works with clients including Virgin Media, Anne Summers, Xbox 360, Secret Escapes and Speedo.

The Drum has contacted both House of Fraser and Good Stuff but at the time of writing was awaiting response.

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Trend for electronic coupons slows, but 90% of shoppers say they regularly redeem paper

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Trend for electronic coupons slows, but 90% of shoppers say they regularly redeem paper

The consumer appetite for redeeming money-off coupons is growing, according to Valassis, with 90 per cent of UK consumers now stating that they use coupons.

However, the use of electronic coupons has remained fairly stagnant as, despite the general trend towards the increasing use of internet and mobile, only eight per cent of shoppers are using internet coupons more than they were last year and only nine per cent are using mobile coupons more.

Charles D’Oyly, managing director of Valassis, commented on the research: “Consumers are becoming more and more money off motivated with tracking down coupons becoming increasingly incorporated into everyday shopping behaviour, and many planning their shopping destinations according to where the best discounts are available.

“What’s particularly interesting is that the use of coupons and vouchers from mobile phones or the internet does not seem to be growing as rapidly as many might expect and paper still leads the way.”

The research was conducted between 19 and 21 April 2013 by Gfk NOP on behalf of Valassis, the coupon and voucher services provider for Sainsbury’s, Procter & Gamble, and Associated Newspapers.

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Tayburn wins Scottish Design Awards Grand Prix - see the best in Scottish design here

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Tayburn wins Scottish Design Awards Grand Prix - see the best in Scottish design here

Edinburgh agency Tayburn has won this year's Scottish Design Awards grand prix for its work with the Children's Parliament.

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Aviva appoints Cherry London to build loyalty platform

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Aviva appoints Cherry London to build loyalty platform

Insurance company Aviva has appointed Cherry London to build an engaging and intuitive loyalty platform for its 2.5 million customers.

The agency will support the development of ‘Aviva Advantages’, Aviva’s newly launched loyalty programme, by creating strategic partnerships with some of the UK’s leading brands.

Tamara Gillan, founder and CEO of Cherry London, said: “In the highly competitive insurance sector, cementing customer loyalty and reducing churn is a key business objective.

“We’ll be supporting Aviva in communicating the strength of its brand through a responsive and engaging loyalty program, which will offer rewards that will really matter to their customers and their families. We want to make Aviva really stand out from the competition.”

Cherry London will support the launch with a spring campaign, followed by a summer campaign in July.

Rachael Laurie, head of customer marketing at Aviva, added: "Cherry has shown real understanding of our business and current rewards programme, and offered a thoughtful approach to helping build upon our customer presence.

“The whole concept behind Aviva Advantages is about making our customers lives a little easier, so that they can spend quality time together as a family this summer, come rain or shine. We’re confident Cherry will be a great partner in helping us attract and reward our loyal customers as well as making a real difference to the family life of our customers.”

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Interflora works with Mynt Design for RHS Chelsea Flower Show stand

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Mynt Design created this year's Interflora stand

Interflora has revealed that branding and design agency Mynt Design has been instrumental in the design of its exhibit at the RHS Chelsea Flower Show this year.

Mynt design worked with five renowned UK florists headed up by David Ragg to create the ‘Time Frames’ exhibition stand concept.

The design drew on the show’s centenary year and Interflora’s 90th anniversary milestones to showcase floristry expertise with inspiration from art, fashion and pop culture from the 1920s to the present day. Thousands of flowers were used to decorate the six individual frames in order to create a seamless passage through the decades and take visitors on a visual journey through time.

Of the design, Bill Warren, Mynt creative director, said: “The challenge was to capture the key eras and their associated authentic props whilst establishing a backdrop for the florist’s creations & displays to work within,” adding the concept was “a great collaboration” from the Interflora team.

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Channel 4 to broadcast French ad break during the debut of French zombie series The Returned

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The Returned airs on Channel 4 on Sunday 9 June

To celebrate the first episode of new French zombie drama, The Returned, Channel 4 is to broadcast a themed ad break of French adverts.

The themed premium break will be the first up during The Returned’s debut episode on Sunday 9 June. L’Oreal, Renault, Bel Boursin and Emirates will all feature in the one-off ad break which, for extra authenticity, will carry subtitles. The ad break will be introduced by a French voiceover which will also carry subtitles.

“We’re really excited to bring the first entirely French ad break to Channel 4 to herald the arrival of our eagerly awaited new zombie drama series – it should really make the ads fit within the context of the show and surprise the viewer, cutting through to the audience,” commented Jonathan Allan, sales director at Channel 4.

The themed break was collaboratively devised and managed by Channel 4 Sales, working with agency partners ZenithOptimedia, MGOMD, OMD and Starcom.

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HP Sauce offers Facebook fans the chance to win personalised bottles for Father’s Day

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HP Sauce offers Facebook fans the chance to win personalised bottles for Father’s Day

HP Sauce is launching a campaign for its Facebook fans, offering 100 people the chance to win a personalised bottle of the sauce for Father’s Day.

The personalised labels will be addressed directly to Dads and include the message ‘Happy Father’s Day’, from the name of the sender, as well as featuring the date.

Running from 3 till 9 June, the competition requires fans to enter their details to be in with a chance of winning, with consumers able to double their chances by sharing the campaign on social media.

Shane Shortman, brand manager for HP Sauce, comments: “This is the first time HP Sauce has ever launched personalised bottles, and Father’s Day – the ultimate day to celebrate manliness – is the perfect time for us to share them with our fans.

“We’re always looking for innovative ways to excite our audience and by personalising bottles and giving them away through a Facebook competition, this allows us to reward our most loyal fans (and their dads) in a new and exciting way.”

The Facebook app will feature the HP Sauce Man, who recently starred in the ‘Man Rules’ TV advert, and is the ‘face’ of the integrated ‘Sauce of Manliness’ campaign, which was supported with in-store point of sale, radio and digital activity.

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Half of the UK population now has 4G access as EE rolls out network to 12 more towns and cities

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EE has rolled out its high speed network

Mobile network EE has confirmed its 4G network has expanded to cover 12 more UK towns and cities.

Ashton-under-Lyne, Chatham, Gillingham, High Wycombe, Merthyr Tydfil, Oldham, Oxford, Rochester, Runcorn, Sale, Stafford and Wigan join the likes of Glasgow and London as 4G covered locations.

The expansion means that half of the UK population now has access to 4G with 74 towns and cities now covered by the high-speed data network.

Olaf Swantee, CEO of EE, said: “The pace of our 4G network roll out continues to keep us at the forefront of the UK mobile market. Just seven months after launch, we've covered millions of consumers and businesses with one of the fastest mobile networks in the world.”

The news of EE’s 4G expansion comes as Vodafone announced its 4G launch has been delayed until at least September of this year.

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The Sun is top of the tabloids and The Guardian best-read broadsheet according to latest figures

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Study: The results combined both online and print readership

Figures from the National Readership Survey (NRS) encompassing both print and web readership statistics have revealed The Sun is the most-read tabloid in the UK while the Guardian tops the chart for broadsheets.

The Sun and sister paper The Sun on Sunday totalled a combined print and web weekly readership of 13.6 million, beating the Daily Mail/Mail On Sunday's 12.1 million. The Metro took third place with 7.9 million, although web readership for the title was substantially lower than print at 530,000 compared to 7.5 million.

The Guardian's closest competitor was the Daily Telegraph/Sunday Telegraph, with a combined weekly readership of 4.9 million compared to The Guardian/Observer's 5.3 million.

Chief commercial officer of Guardian News & Media - which came fifth in the table overall - David Pemsel, said: "This is a time of extraordinary growth and opportunity for Guardian News & Media, and we're in a strong position to capitalise on this success.

"We have some ambitious commercial and digital plans over the coming months, including moving all of our online properties a new global domain, the guardian.com, and the recent launch of Guardian Australia."

The Times and Sunday Times showed a combined weekly readership of 4.6 million, just ahead of the Independent/Independent on Sunday/i at 4 million, while the London Evening Standard brought in a higher weekly readership than the Daily Express/Sunday Express, at 3.8 million compared to 3.1m.

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Coffee Hit appoints NuBlue for a shot of digital

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Coffee Hit appoints NuBlue for a shot of digital

Coffee Hit, supplier of barista tools, cafe ware, coffee brewers and espresso equipment, has appointed NuBlue to migrate its website.

NuBlue will look to migrate all existing data from Coffee Hit’s former online store into Magento, maintaining the existing design and feel of the site and recreating it to suit new Magento templates.

NuBlue’s managing director, Michael Ashworth, said: “We are delighted to win the Coffee Hit account, which gives us the opportunity to demonstrate our expertise with Magento, which we have worked with from its early days.

“Coffee Hit is the latest example of a company coming to NuBlue for its expertise, rather than its geographical location. We are working with clients across the country and overseas and providing them with in depth knowledge of e-commerce applications, as well as specific knowledge in key sectors such as retail, pharmaceuticals, healthcare and education. This is making us the digital agency of choice for many clients.”

The site will offer tiered pricing, allowing Coffee Hit to offer discounts for larger order quantities and basket values; and will include UPS shipping integration and tracking number functionality.

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Cesar returns to TV screens after five years with 'Love them back' campaign

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The new Cesar campaign will run for 15 weeks from 2 June

Dog food brand Cesar is to return to TV screens after a five year hiatus as part of its new advertising campaign ‘Love them back’ created by AMV BBDO.

Set to debut on Sunday 2 June the 60” TV spot features authentic relationships and heart-warming stories as the focus of the campaign to highlight the love and companionship that dogs provide their owners.

The advert, directed by Rattling Stick’s Andy McLeod, is set in a European town and follows the relationship between an old man and his little, white Westie.

“The essence of the Cesar brand has always been rooted in a special understanding of the unique relationship between owners and their dogs. In our new campaign we wanted to refresh the brand by capturing this wonderful bond in a heart-warming, yet authentic way. We’re confident that, through real and authentic relationships, the campaign will generate a strong emotional connection with dog owners,” commented Miranda Sambles, UK marketing director Mars Petcare, parent company of Cesar.

The 60” execution will be supported by 40” and 30” cut down versions of the ad, airing nationally for 15 weeks. POS, new packaging and online and social activities will also be employed as part of the promotional campaign.

AMV BBDO creative partner, Mark Fairbanks, added: “If you're a dog person you'll understand that he's not just a pet, he's a proper friend. You talk to him, confide in him, grieve with him. He gives you unconditional love. There's only one dog food you can give to a friend like that.”

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Citroën extends relationship with CMW

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Citroën extends relationship with CMW

Car manufacturer Citroën has extended its UK relationship with CMW, which will see the agency hold responsibility for all of Citroën’s CRM activity for used car and business customers.

Liz Wilson, CEO, CMW said: “We’re always proud to grow our existing client relationships, it’s a tribute to what the team here have achieved, and in the current new business environment growing valuable long-term client relationships is an essential part of every good agency’s strategy.”

Currently, CRM supports Citroën’s ongoing customer communications.

Jules Tilstone, marketing director at Citroën, said: “CMW have proved their contribution to the Citroën business over the last three years with strong ROI for our customer communications so they were the obvious choice to create a similar impact on these two new workstreams.”

CMW will supply data analysis and strategy as well as creative execution to reach the fleet and business community which accounts for around 60 per cent of all new car sales.

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Cinema ad deregulation: Reaction from Digital Cinema Media, Pearl & Dean, Vizeum

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Reaction: Oliver Skelton from Digital Cinema Media

Following the government announcement on Thursday that cinema advertising will no longer require ad approval from the British Board of Film Classification after a long-standing industry battle with government, The Drum spoke to some industry experts to find out their reaction.

Oliver Skelton, head of operations, Digital Cinema Media (DCM): Along with the wider cinema industry we welcome the announcement that, in future, screen advertising will no longer be subject to dual regulation. Cinema was the only medium subject to a dual clearance regime and we've been working in close collaboration with the Cinema Advertising Association (CAA) and CEA to enable us to fully embrace the opportunities that our digital business offers advertisers.

Greg Lyons, copy consultant, Pearl & Dean: The cinema industry has warmly welcomed the recent announcement that in future screen advertising will no longer be subject to dual regulation through the British Board of Film Classification and the Cinema Advertising Association.

Previously, cinema was the only medium subject to a dual clearance regime. With this change, the industry can fully embrace the opportunities that digitisation offers, while still maintaining the classification standards for film that the BBFC has delivered.

The CAA has ensured that screen advertising is compliant with advertising codes of practice, and has worked alongside the BBFC for many years. Public protection will remain at the forefront of screen advertising regulation, and we will continue to work with the Advertising Standards Association to ensure that we remain leaders in this area.

Richard Morris, managing director, Vizeum UK: It is great that the Advertising Standards Authority (ASA) code alone is deemed to provide the right levels of consumer advice and protection, without the need for the BBFC as well. At Vizeum we will continue to work in line with our clients CSR policies, self regulating wherever deemed necessary.

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Metia appoints Mark Pinsent to the role of social and content lead

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Metia appoints Mark Pinsent to the role of social and content lead

Metia has today announced the appointment of Mark Pinsent to the role of social and content lead, where he will lead a team of three social media consultants.

Pinsent joins from Weber Shandwick, which he joined in February 2012.

He said: “I have always liked the way Metia goes about its business in this area. It’s a very commercial approach, driven by the need to build socially engaged communities that become an asset for its clients but the strategy is always underpinned by sound principles of community engagement. That is what makes any social program sustainable in the long term.”

“The idea of joining a genuinely discipline and channel agnostic agency, that has the capability to build and run whatever program makes the most sense for the target audience, is massively appealing. If I have learnt one thing in my recent experiences, it is that the audience should determine the shape of social and content programs, not the comfort zone of the agency.”

Steve Ellis, chief executive at Metia Group, added: “We’ve worked alongside Mark in joint client activities for some ten years. He knows his specialist domain area inside out. More importantly Mark shares the same approach that we do. We both believe social and content channels should be used to build communities of customers and advocates, based upon a fair exchange of value between the organization and their audience.”

Metia’s customers for social and content driven programs include Microsoft and Dell.

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Evian furthers 'Baby & Me' campaign with mobile app from BETC Digital and B-Reel

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Users can 'baby-fy' themselves using the new app

Evian is following up its viral ad ‘Baby and Me’ by giving everyone the chance to try its baby experience for themselves, teaming up with BETC Digital and B-Reel to create an app.

From today, anyone who wants to give themselves the baby treatment can upload their photo to the app and with advanced facial recognition software create their very own Evian baby.

Since making their return last month with the film Baby and Me, Evian’s dancing babies have garnered over 100 million views online. To create the app 38 very different looking babies were cast to form the application database.

In order to create the users dancing baby self the application selects 70 parts of the users face and searches the database for the most resembling details of all the babies’ faces. Users are then asked to select skin tone and eye shape in order to ‘baby-fy’ their photo.

The application is available on Android, iOS and Facebook for anyone to discover their own inner baby. Users can then share their image on social media using the hashtag #EVIANBABYANDME.

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Dadi Awards announce new judges from Facebook, Nokia, Versace and ESPN

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Dadi Awards announce new judges from Facebook, Nokia, Versace and ESPN

Celebrating and rewarding digital effectiveness and excellence, The Dadi's (Drum Awards for the Digital Industries) are open to anyone in the UK who is doing great digital work and producing effective digital strategies.

The initial panel for this year’s Dadi Awards was revealed earlier this year, and as the closing date for entries arrives– 31 May 2013 – a host of new judges have been confirmed.

The latest names coming on board to help judge the most effective campaigns and strategies being produced by the UK’s digital creative industry include EMEA gaming manager at Facebook, Bruce Bale; Craig Hepburn, Nokia’s global digital and social media director; and Charly Classen, senior director commercial, digital and marketing at ESPN.

Judging will once again be chaired by Podge founder Phil Jones.

Alongside Jones, this year’s panel will also include Jo Hill, global interactive marketing director at Intercontinental Hotel Group; Gilda Manfrin, digital content and social media coordinator at Versace; Dennis Valle, direction of communication at Dolce Gabbana; Trevor Chambers, Cubo’s group creative director; and Natalie Gross, CEO at Amaze.

Sponsoring the event will be Digilant, Exponential, Go ON UK, Green Square, Manual Link Building and Millennial Media.

Log on to the Dadi Awards website today to make a submission.

The winners will be announced at a ceremony taking place on 10 October, coinciding with BIMA's D-Day when agencies and digital professionals will be giving up a little bit of their time to go into a local school and share some of their wisdom with kids about life in the digital industry.

You can still register to get involved with BIMA's D-Day 2013 via the dedicated website or The Drum's registration page.

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PayPal set to launch multi-channel campaign created by Publicis

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PayPal set to launch multi-channel campaign created by Publicis

PayPal is gearing up to launch a multi-channel marketing campaign as it looks to highlight the variety of ways consumers can use it.

Developed by Publicis, the campaign will launch 1 June and run throughout the summer. It comprises of television and outdoor advertisements in the London area, Facebook advertising, targeted CRM activity and display advertising.

The TV spots have featured 18 major retailers, aimed at showing that you can pay with PayPal from a variety of places for a multitude of reasons. Other featured brands include Argos, ASOS, Topshop, Spotify and Mothercare.

The first ad that will air is called ‘Options’ and focuses on how PayPal facilitates secure payments in a ‘couple of clicks’. In two weeks this will be followed by a spot entitled ‘Easy as Pie’.

“Our biggest ever UK marketing campaign shows how PayPal lets consumers get what they want quicker, whether they’re shopping online, on a smartphone or tablet or on the high street,” said Alison Sagar, PayPal’s UK marketing director.

“The mobile phone is transforming our lives, and the campaign explains how PayPal is the ideal way to pay on a smartphone, as you don’t need to enter 16 digit credit card numbers and security numbers.”

Sagar added: “Many people don’t realise that once you have set up a PayPal account and registered your details you can use it as a way to pay from your laptop, mobile or tablet.

“That means whether you are travelling, shopping on the high street or just at home, you can use PayPal to make your purchases, quickly and easily.”

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Keith Vaz: big companies ‘need to accept their responsibility to monitor and intervene’ when explicit material appears online

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Keith Vaz: big companies ‘need to accept their responsibility to monitor and intervene’ when explicit material appears online

Following the NSPCC warning of a ‘worrying link’ between child abuse images and the murder of five-year-old April Jones by Mark Bridger, Keith Vaz, chair of the Commons home affairs select committee said that ISPs, search engines and social media sites are too laid back.

The charity said: “Stopping people viewing images of child abuse is not about censorship of the internet – it’s about the law and protecting children”, adding that the April Jones murder case "has left a deep scar on the nation".

Speaking to the Guardian, Vaz said: "Internet service providers, search engines and social media sites are far too laid back about what takes place on their watch. Industry giants such as Google need to accept their responsibility to monitor and intervene.

"The committee has in the past recommended that the government establish a code of conduct with internet service providers to remove material which breaches acceptable behaviour standards. I am very disappointed that although the government said it would engage with the industry on this issue, we are yet to see any action resulting from this."

Charity and a UK self-regulatory body, the Internet Watch Foundation, stood up for the internet industry, describing it as ‘nimble’ when it came to tackling issues.

IWF spokeswoman Emma Lowther said: "The UK internet industry is extremely quick and nimble at tackling what is possibly the most horrendous images and videos available on the internet but there is always more to be done.

“Our research revealed 1.5 million adults have stumbled across child sexual abuse content on the internet - but last year we received just under 40,000 reports.

"Removing the images is by far the best way to prevent people from seeing them. It also prevents the victimisation of the abused children.”

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Plusnet launches £2.3m campaign developed by Karmarama

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Plusnet launches £2.3m campaign developed by Karmarama

Phone and broadband provider, Plusnet has launched a print and TV campaign aimed at supporting its business and home products and services.

Developed by Karmarama, the TV campaign will kick off on 5 June with a TV ad highlighting Plusnet’s half price deal for home broadband users.

The ad will run until 23 July across terrestrial, multi-channel and satellite channels with the key spot being on 6 June during the ad break for David Walliams: Snapshot in Time on ITV1.

“Plusnet prides itself on delivering great service and great value to consumers and we’re excited to be back on air and in print again to support both our Business and Home services.

“We’re now able to offer Fibre Broadband to businesses and will be offering half price broadband across all new business broadband packages. Meanwhile customers looking for home broadband deals will be able to enjoy half price broadband when they take home phone,” said Plusnet commercial and marketing director, Nick Rawlings.

In addition to the TV campaign, a print advertising highlighting Plusnet's business broadband deals has been developed, and will launch 3 June across national newspapers including Daily Express, Metro, Daily Mail, Independent, The Times, Daily Star and the Independent on Sunday.

Chief creative officer at advertising agency Karmarama, Dave Buonaguidi, added: “Over the last few years we have worked closely with Plusnet to create a really strong, personality-led marketing campaign.

“They are always looking to deliver the best possible deals to customers. The latest direct response commercial delivers the message of ‘half price broadband’ in a rather tongue-in-cheek style.”

Media planning and buying for the campaign came from Maxus with media spend reaching £2.3m.

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Tayburn sneak up the most awarded table following Scottish Design Award wins

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Tayburn sneak up the most awarded table following Scottish Design Award wins

Following on from the Scottish Design Awards last night, Tayburn, who won the Grand Prix, has jumped to 11th position on The Drum’s most awarded leaderboard, proving that one event can change everything.

The most awarded leaderboard covers marketing, client service, design, digital and media to reveal at any given time who is the UK’s most awarded agency, with BJL currently holding the top spot.

The leaderboard takes into account the amount of nominations, commendations and awards agencies have received over the course of a year.

With the deadline for entries for the Dadi Awards being today, and awards such as the UK Event Awards, Creative Out of Home Awards and Social Buzz Awards still to come, there is still all to play for.

The winner at the end of each 12 month period will receive our prestigious John Creed wrought iron hat stand sculpture, which was handed to IAS B2B Marketing in Manchester at the end of 2012.

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