The Advertising Standards Authority (ASA) is set to rule that Rangers really are Scotland’s most successful football club.

The advertising watchdog received a number of complaints about an advertising campaign run by the club earlier this year which claims that the club was ‘Scotland’s most successful club’.

It is understood that a number of Celtic fans complained about the claim, which the ASA confirmed was the root of the complaint to The Drum earlier this year.

At the time of the initial complaints, James Traynor, director of communications for Rangers told The Drum: “Rangers Football Club can confirm they have responded in full to this ridiculous claim and we know the Advertising Standards Authority will take the same view as the football authorities, the European Club Association (ECA), Lord Nimmo Smith and the panel of the London Stock Exchange. For the avoidance of doubt we stress again Rangers FC is Scotland’s most successful football club.”

According to The Scottish Sun, 78 complaints were made against the campaign, however it is believed to have not ruled that the campaign was misleading, therefor vindicating the claim.

At the time of writing The Drum was awaiting a response from the ASA.

A fire means that the Time Out magazine will not be delivered as usual, as almost quarter of a million copies were destroyed.

The magazines that are currently intact will be distributed as usual to subscribers, to cultural institutions, retailers, clubs, pubs and restaurants tomorrow.

Greg Miall, managing director of the magazine, said in a statement to The Drum: “This is the first time that this kind of situation has arisen in over 44 years of production and whilst some magazines survived, we will not be able to distribute as usual until Thursday this week.

“We are just grateful that no-one was hurt in the incident and ask that our readers and users continue to use our website and continue to engage with us through our social networks and through comments and reviews."

80,000 issues of the magazine were salvaged.

McDonald's has launched the latest ad in its 'We All Have McDonald's In Common' campaign, showing the 'parallel lives' of an elderly man and a group of youths on a British housing estate.

The ad was created by Leo Burnett and will air in 60 and 40-second formats.

A third of consumers will use social media channels including Twitter and Facebook to complain about poor customer service, suggests a survey from NewVoiceMedia.

The survey of 2,034 UK adults found that 31 per cent will post online following inadequate customer service, with women being twice as likely than men to take out their frustration online.

Of the 16-24 age group,the most prolific social media users, the figure stood higher at around 40 per cent.

Seven per cent of respondents said they consider posting on Facebook to be the most effective way to resolve a problem, with one respondent to the survey saying: “The scale of people seeing the complaint usually makes the company take notice to limit any knock-on effect to other customers who may also perceive the issue as unacceptable.”

According to NewVoiceMedia, another participant simply said: “Bad publicity hurts”.

Jonathan Gale at NewVoiceMedia, who commissioned the research, commented: “Not long ago, customers would tell friends and family if they experienced poor customer service. While this is damaging to a brand, it’s not nearly as powerful and immediate as customers who take their complaints online. Within hours, a business can suffer irreversible damage to its reputation, resulting in lost revenue and growth opportunities.”

“Customers want personal and engaging experiences every time, through every channel," he added. "Customer experience is a key differentiator and by doing it well, organisations can drive the customer acquisition, retention and efficiency that make leading companies successful.”

L’Oreal has unveiled its latest campaign for hair colour product Olia featuring testimonials from real women giving their opinions of Olia.

Created by The Outfit, the campaign will go live online first and air on TV later this month. Promotional activity includes TV, press and radio with bespoke content across digital and social media.

Created and produced to engage with Olia’s core consumer, The Outfit has introduced a warm, friendly blogger style approach presenting Olia as an engaging and believable brand.

“Olia was launched in October 2012 and supported by a powerful internationally developed advertising creative which has established the brand and successfully built awareness. The new ad is a testimonial shot in the UK featuring real women who have tried and tested the product for themselves, capturing their honest feedback on their experiences of Olia and will complement the key messages and tonality of the original advertising,” said Olia marketing director Adrien Koskas of the campaign.

The Outfit MD Niall Murdoch commented: “L'Oreal needed an ad that would balance the uber glossy brand film with one featuring real women talking about their real experience without the messaging being mutually exclusive,” adding that the agency was “thrilled to be working with L’Oreal”.

Operation Yewtree, the investigation set up by police to investigate allegations of sexual offences after the Jimmy Savile revelations, have arrested a 72-year-old man.

The man was arrested yesterday afternoon, police revealed, but was later bailed to return for a police interview next month.

The man, whose identity has not been revealed, is currently being referred to as ‘Yewtree 13’.

He was arrested under the strand of the operation entitled ‘others’ which would indicate that the alleged offences do not directly relate to that of Savile.

Earlier today, the BBC revealed that Dame Linda Dobbs would lead its own investigation into the sexual offences committed by broadcaster Stuart Hall, who was one of a number of celebrities interviewed under the Operation Yewtree investigation.

Rekorderlig is set to unveil a Swedish inspired Midsummer House in London’s Victoria Park to promote its fruit ciders, including the limited edition passionfruit flavour.

As part of a £4m campaign for the brand, the experiential activity will be backed by cover wraps on Stylist, Time Out and Shortlist, as well as billboard advertising on the Underground: the first out of home advertising for the brand.

Gemma Copping, marketing director for Rekorderlig, said: “We’re so excited to bring a taste of the Swedish midsummer to the UK with the creation of the Midsummer House. Consumers new to Rekorderlig will have the opportunity to live and breathe our brand heritage and style, whilst fans will sample their favourite flavour in a variety of innovative cocktail serves, all in a setting that embodies our Beautifully Swedish mantra.

“The activity will further endorse Rekorderlig’s image as a must have product behind the bar showcasing to buyers the very best of what can be done creatively to increase sales. We hope it will be the number one destination bar to kick start the summer cider season.”

The pop-up Scandi-style summerhouse will stand for two weeks and will include cider cocktails which showcase Rekorderlig as an ideal ingredient.

Panasonic UK has launched an online campaign to promote its new Smart Viera TV range and Lumix TZ40 camera.

The campaign has seen review content for both products from TrustedReviews.com and whatdigitalcamera.com appear within custom made online advertising unit, Amplify.

The Amplify unit will host teaser videos and advertising content about the products, links to editorial content and reviews of other Panasonic products on IPC’s websites, as well as external links to Panasonic’s product microsites.

"We are delighted to be working with Panasonic on the creation of the first Amplify campaigns," said Sam Finlay, head of digital advertising at IPC Media.

"Utilising Trusted Reviews and What Digital Camera’s editorial is the perfect way to enable consumers to have quality engagement with the content around Panasonic products whilst achieving scaled reach through targeting those we know have a real appetite for it."

Both campaigns will run over the summer period.

The deal with Trusted Reviews and What Digital Camera was brokered by Vizeum.

German frozen desserts brand Coppenrath & Wiese has appointed Pelican PR to cover expansion in the UK market.

Pelican will carry out media relations, research projects, digital activities and promote the brand through consumer and trade press.

Bernard Maher, commercial manager at Coppenrath & Wiese said: "I believe the time is right for a brand to pick up the mantle and develop the frozen desserts category, which is dominated by own-label.

"Pelican’s creativity and experience of the food industry will help communicate the benefits of frozen desserts to consumers, whilst highlighting the innovation and product differentiation branded desserts offer within the category."

The brand currently has a nine per cent value share of the UK frozen desserts category.

Today's jobs round-up brings roles for digital communications officers, senior designers, studio managers, marketing managers and communications managers.

Leeds College of Art is seeking a digital communications officer to lead the college's use of social media as a communications and marketing tool. Responsibilities include ensuring the college's public-facing web pages are kept up-to-date, consistent with the college image and brand and promoting the college through social media platforms. Salary for this position will be between £18,726 and £20,444 and the closing date for applications is 4 June.

Selco builders warehouse is looking for a senior designer and studio manager responsible for the creative development, design and overall look and feel of creative. The role is based in the West Midlands and applicants should have experience of working with an in-house creative team as well as within a traditional marketing agency. Experience of setting up an in-house creative team would be an advantage. The closing date for applications is 21 June.

Insights is looking for a "superhero" UK marketing manager with a proven track record in campaign management. Candidates should bring experience of email, web, social media and mobile and have the ability to lead a project from concept to conclusion. Responsibilities will involve daring deeds and changing the world. A cape will be provided. The closing date for applications is 7 June and the company is inviting applications from the US as well as the UK.

A PR, sponsorship and events marketing manager is required by Bennetts in the east of England to develop and deliver strategy which will help maintain the brand's position within the motorcycle industry. Candidates should have a solid background in PR, ideally from the motorcycle industry, or experience as a journalist with extensive industry contacts. The role will involve delivery of a full season's events plan. Applications should be submitted by 26 June.

Pitch is looking for a communications manager for a global automotive brand based in the East Midlands. Offering a salary of £40,000-£49,950, responsibilities will involve developing strategy and delivering high profile campaigns across the full spectrum of marketing activity. Candidates should have excellent project management skills and a proven track record of developing and delivering integrated marketing campaigns. Applications should be submitted by 10 June.

To view the latest roles in advertising, design, digital media and marketing, visit The Drum's job section

Cut+Run has announced the appointment of Four Walls founding partner and producer Tony Abbott as managing director.

Abbott replaces Leila Bartham who left Cut+Run to join Havas Worldwide London. During his five years at Four Walls Abbott worked on a number of brand campaigns and was director of production at postproduction shop St Anne’s.

Prior to Four Walls Abbott held the roles of executive producer at Rushes and head of production at One, he also spent time at Planet24 working on shows such as The Word and The Big Breakfast.

Of the appointment, Abbott said: “Whilst at Four Walls I’ve been fortunate to have already worked closely with the team at Cut+Run and have been continually impressed by their passion and commitment to the projects they undertake and to each other as a team… I look forward to working closely with all of the staff at Cut+Run and hope to drive them to further success in an increasingly challenging marketplace.”

Edinburgh business and residential development Quartermile has launched a new website as part of its strategic integrated campaign.

Created by Story the website has been developed as a response to a recent boost in international and UK sales. The site is fully responsive to meet the needs of tablet and mobile users and is designed to allow prospective buyers to tour the various apartments and spaces quickly and easily. Vivid photography has also been employed in order to communicate the development’s high spec luxury and vibrant lifestyle offering.

Story collaborated with iSpy and Weather to develop the site, which forms part of a broader integrated campaign promoting the Gladesdale venture’s £450m development of over 900 apartments, 300 square metres of office accommodation, 10,000 square meters of retail space and seven acres of open landscaping.

Lorraine Paterson, sales and marketing director at Quartermile, commented: “Story’s challenge in creating the new website was not just to appeal to the UK market but also to attract interest from an international audience. Story has successfully managed to develop an elegant, user-friendly website that seamlessly highlights the many key features of living and working in Quartermile’s city centre location yet also keeps the format simple.”

Story deputy managing director and head of planning, Jim Kelly, added: “The overall campaign has been a success not only in the UK but increasingly throughout Asia, where we have recently been marketing the Quartermile development. Now, more than ever, it’s important for Quartermile to have a website that works within this extremely competitive international context.”

Victoria’s Secret, America’s largest retailer of lingerie, and the Canadian-founded La Senza have long since competed in the discreetly named ‘lingerie and intimate apparel’ industry. Selling everything from sexy lingerie to seductive sleepwear, both in stores and online, these two retailers are a world away from the practical garments typically associated with retailers like M&S. Today, the age-old rivalry of the USA and Canada to life is brought to life: it’s Victoria’s Secret against La Senza, in Qubit’s 7th Battle of the Sites. Who will top the charts for the best website user experience?

Round One - Find

A 'sexually explicit' advert featuring Pamela Anderson for web hosting company Dreamscape has been banned by the Advertising Standards Authority for causing 'harm and offence'.

The TV advert featured Anderson and her assistant Vanessa dressed in business suits in a board meeting where one of the male attendees begins to fantasise about the two dancing in bikinis while covered in cream.

Apparently the advert had been passed by Clearcast to run after the 9pm watershed but four complaints were made against it claiming that it was sexist and degrading to woman.

Dreamscape denied that the advert was offensive to women, and in fact attempted to claim that it was the male featured in the advert who was portrayed as being 'nerdy' while the advert itself was all a joke and meant to be taken as comical.

However the ASA ruled that the advert was likely to cause offence as the male character's fantasy sexually objectified women and that the fantasy was portrayed in an explicit manner.

A proof reader employed by Lord Leveson to undertake fact checking work during last year’s media ethics inquiry has been thrust into the spotlight once again after it emerged the work had netted her approaching £220k.

Carine Patry Hoskins first courted controversy after embarking on an affair with a lawyer representing phone hacking victims during the lengthy inquiry, a period in which she was also raking in £218,606 of taxpayer’s money.

Known by Twitter users as ‘woman on the left’, due to her particularly diligent attention to evidence presented by Hugh Grant and took time out to go on holiday with Patry Hoskins, a junior counsel, to the Greek island of Santorini in the midst of the inquiry.

Conservative MP Rob Wilson said: “This is one hell of a payday for someone described by Lord Justice Leveson as doing merely mechanical and fact-checking work. It raises questions as to whether this is value for taxpayers’ money, as to why she was paid over 10 times the average wage only to have no influence or input whatsoever into the Leveson Report.”

Tesco has claimed that its 'Building a Better Tesco in the UK' strategy is on track however the Horsemeat DNA discovery within some of its frozen meals helped it record a 0.9 per cent decline in UK sales, while European sales were down by 5.5 per cent.

As it reported a 1.6 per cent decline in UK sales including petrol, the supermarket chain has also claimed that its online delivery services is outperforming the rest of the UK market and was its fastest growing channel, while it has also continued to roll out its Click & Collect grocery service that now has 169 locations cross the UK.

Another recent introduction, the Price Promise automatic price comparison coupon-at-till service had proven to be 'highly popular' the company claimed.

Tesco Bank saw a decline in sales of 2.3 per cent, while plans to relaunch the supermarket's core range of general merchandise in smaller format stores within the coming months are to be followed by 'a more extensive repurposing' of general merchandise and electrical space within larger stores later this year.

Refreshing its Express stores was another activity undertaken this year with nearly 40 relaunched during the first quarter, with over 100 Express stores and around 70 Superstores also involved, as well as initial work on its Extra format.

Philip Clarke, CEO of Tesco explained that the company set out an approach for growth and returns for the business, as well as realistic objectives, however admitted that there had been an impact on frozen and chilled convenience food sales following the discovery of horse DNA in four beef products which were withdrawn and reintroduced using new suppliers.

"Importantly to the objectives we have set out for sustainable and disciplined growth, customer perceptions are improving across all aspects of the shopping trip in the UK, driven by continued progress on our plans to 'Build a Better Tesco' and our market-leading multichannel offer.

"We have set out our plans to put customers back at the heart of the way we do business, and this is particularly evident in our recent initiatives on price and on food trust. Customers across the UK are embracing Price Promise and we are encouraged by performance in our core fresh food categories and uplifts from refreshed stores."

Clarke added: "Conditions outside the UK remain challenging and we have broadly maintained our performance from the fourth quarter of last year. Whilst we are not expecting economic conditions to improve in the near term, we have a customer-focused plan for the year in each of our markets which takes this into account, and we will maintain a disciplined approach to investment and cash flow as outlined in April."

In response to the first quarter results, John Ibbotson, director of retail consultants, Retail Vision said that: "Declining non-food sales coupled with growing competition from a resurgent Sainsbury's and discounters like Aldi have been a major drag on performance."

He continued: "While Philip Clarke has revamped the management team, refreshed the stores and taken some tough decisions, specifically withdrawing from America, this is clearly no guarantee of getting Tesco UK back on the road to growth.

"The uncomfortable reality for Clarke is that Tesco's 30 per cent market share in the UK will be hard to grow even with the return of consumer confidence and economic growth.

"Tesco will have to adjust to low growth and look for return on investment.

"The good ol' days of globe-trotting and high growth are over. Tesco may yet be able to Build a Better Tesco but a Bigger Tesco, maybe not.

"The stellar progress of the international operations may also be over, threatened by increased competition, market saturation and government interference. South Korea, Poland, the Czech Republic and Turkey are all under the cosh."

ITV has resolved a spate of ‘technical problems’ which forced its regional stations off air for a three hour period last night, before transmissions resumed by around 9pm.

Many satellite, Sky and Freesat viewers first noticed something amiss around 6:20pm when the signal abruptly cut out although the picture across the country varies considerably and most were still able to access HD services.

It did mean that many were forced to forego their nightly dose of Emmerdale, provoking consternation for some as it was rescheduled to 10:35pm.

In a tweet to viewers at 9:16pm ITV stated: “Following technical problems at our service provider Arqiva, Dsat viewers had some transmission problems. Normal service is now restored.”

Hotel chain ibis is promoting its ‘Sweet Bed by ibis’ offering with an online film entitled Snuggling Bunnies, devised by creative agency BETC London and shot by Independent Films.

Filmed on location over two days in the ibis London Blackfriars, over 30 bunnies were allowed to roam free in a top floor room. The film follows the bunnies as they seek out the comfiest place to sleep, as the bunnies enter the room one by one, one even pauses for a well-timed yawn.

VP marketing ibis Brands Northern Europe, Karelle Lamouche, commented: “The video is a light-hearted way of emphasising the essential part of the ibis brand - the uniquely designed ‘Sweet Bed by ibis’ and reminds people that ibis places a happy sleep at the centre of its offering.”

Soft diffused lighting and framed visuals were used to bring the scenes to life with Independent Films director Ornette Spenceley attempting to capture the bunnies’ intimacy and magic.

The films soundtrack, a contemporary remake of ‘Hushabye Mountain’, also aims to encapsulate the magic of the bunnies making their way to the bed before gathering in a sleepy heap.

“We really wanted to highlight the ultimate comfort of the ‘Sweet Bed by ibis’. Bunnies snuggle up to each other and find cosy places to sleep. And what better evidence of the ultimate comfort of the 'Sweet Bed by ibis' than for the bunnies to seek out and sleep there on their own,” said Neil Dawson executive creative director of BETC London.

Currys PC World has unveiled idents with M&C Saatchi to promote its sponsorship of the Gadget Show.

The idents look to underline the brand’s tech credentials in a humorous and lighthearted way, showing customers trying out inventions such as hover boots.

Andrea Silver, marketing director at Dixons Retail, said: “These idents complement our partnership with the Gadget Show this year. They highlight that our customers can expect the newest technology, and the highest level of service.”

Currys PC World is also set to roll out social initiatives later in the month.

Jeremy Hemmings, deputy managing director at M&C Saatchi, said: “These new idents will give new life to this fun and light-hearted campaign. They continue to demonstrate Currys PC World’s expertise as ‘the home of new technology’, while referencing the kinds of extraordinary gadget we might hope to see on the show itself.”

Foodcycle, which provides nutritional meals for people affected by food poverty and social isolation, has today unveiled a new website with Maverick to link together its regional hubs.

The charity chose Maverick to design and launch its new website which aims to provide its community with vital content sharing functionality capabilities.

Sedaka Charles, creative director at Maverick, said: “We met FoodCycle through marketing professionals' volunteering platform ‘Pimp my Cause’ and we were incredibly inspired by their drive and enthusiasm. As a creative agency, we have a wealth of expertise on offer so it seemed like the most logical solution and one we were thrilled to offer such a worthy cause.”

The agency is currently designing two direct marketing campaigns pro-bono, which will be rolled out later in the year.