Attorney general Dominic Grieve has called on police to confirm the identities of arrested suspects if the media has already done so, saying that such a policy ‘makes sense’.

At present a confused stance amongst different forces sees around a third routinely refuse to do so, even where individuals have been charged with criminal offences.

Such reticence is held up as a contributing factor in repeat offending as publicity often encourages more victims to come forward.

Speaking to ITV News Grieve said: “If the press have got to know who somebody is who’s been arrested and are publicising that, then clearly it might be very sensible for the police to confirm that fact.

“It becomes a bit odd if everybody else knows and it’s out in the newspapers but the police are refusing to confirm it."

New guidance given by the College of Policing in the wake of Leveson stipulates should only name suspects before they are charged in exceptional circumstances.

A new generation of ‘two-in-one’ laptops is set to make tablets obsolete, according to Intel.

Tom Kilroy, executive vice-president of the chipmaker, said he believed PCs still have a future in the face of vociferous competition from mobile devices, despite the lukewarm reception of Microsoft’s Windows 8 software.

Citing figures suggesting 80 per cent of laptop owners would replace their device with another laptop, despite owning a newer tablet, Kilroy said that the ‘two-in-one’ concept would prove the industries salvation.

Kilroy said: “The days of carrying around a smartphone a tablet and a notebook are numbered – the discrete tablet as we know it will go by the wayside and the 2-in-1 will be the future. If you’re doing content creation it just doesn’t happen on the phone.

“If Windows 8 had had a better take up I think we would have seen an increase in the notebook [sales overall]; the fact that it was more of a modest launch means the recovery is just a year later.”

Google+ has achieved attained a significant milestone in the US after it opened up a 10 per cent lead over the micro blogging service amongst both men and women with personal social media accounts.

The research, conducted by Burst Media, confirmed that women remain the most enthusiastic social media users being six per cent more likely to have a Facebook account than men with the biggest disparity being Pinterest where 22 per cent of women have an account versus just 5 per cent of men.

It was the strength of Google+ in the poll which grabbed attention with fully 24.5 per cent of men and 26.1 per cent of women holding an account, significantly more than the respective figures of 15.5 per cent and 16.9 per cent for Twitter.

The survey saw 2,500 US internet users grilled in March and carry a margin of error of +/- 1.9 per cent.

The Co-operative has launched its first advertising campaign for its legal services, 'Voice of Law'.

The campaign was created by Leo Burnett and will include TV, radio, social media and press coverage, using the strapline 'Here for you, for life'.

Betfred has announced the launch of a TV ad campaign to promote its Live Casino offering on web and mobile.

Head of casino for Betfred.com, Aaron O’Sullivan, said: “2012 was an award-winning year for Betfred.com and our mobile platform and we’re looking to cement our position and reputation as pioneers in the marketplace in 2013.

“The TV advert represents the importance with which we see mobile and live games and will be offering new players a £10 free bonus to enjoy them - players will still be able to claim a bonus on their first deposit up to £200 free, too.”

The ad will be broadcast on channels such as ITV, Sky Sports, Sky Atlantic, MTV and Discovery.

A figurative clock face displayed by BBC Online has been branded ‘inaccurate and misleading’ by the BBC Trust after the body agreed with a complaint that it merely reproduced the time on the user’s computer.

Upholding the browsers complaint the Trust affirmed that displaying a clock which derived its time in this manner was not consistent with guidelines on accuracy and should be replaced.

Commenting in the episode a BBC spokeswoman said that the offending timepiece would be replaced during an ‘upcoming update’.

The spokesperson continued: “Given the technical complexities of implementing an alternative central clock, and the fact that most users already have a clock on their computer screen, the BBC has taken the decision to remove the clock from the Homepage in an upcoming update."

The managing editor of BBC Online said that the decision not to offer an independently ticking clock was made on the grounds that such a system would significantly slow operation of the site and it would be impossible to offer a single ‘zonally-accurate clcok’ for international users.

Former X Factor golden girl Tulisa is facing the loss of her lucrative contracts with Bank Clothing and JD sports following allegations that she fixed an £800 cocaine deal.

Bank confirmed in a statement last night that it was “considering the options” after police officers searched her home.

It said: “Following the news that has unfolded this weekend concerning Tulisa - Bank Fashion are currently reviewing their options regarding her continued involvement with Bank and her clothing range TFB.”

Meanwhile parent company JD Sports said: “We are deeply concerned by the allegations regarding Tulisa’s actions.

“We are monitoring the situation closely and will continue to do so as it develops.”

However, a Mirror source suggested the consequences could be more damaging, saying: “Tulisa’s stint on The X Factor turned her into a very bankable brand in her own right - even though her last album only made number 35 in the charts she’s still been raking in the cash.

“But there’s a real concern that she’s finished in terms of endorsements and deals after this.

"It’s a real stain on her reputation, and one that won’t be easy to shake off.”

The British Council has appointed Tug to develop its social media strategy as it aims to promote cultural and educational relationships between the United Kingdom and abroad.

Tug has been tasked with conducting a global social media listening audit and reviewing its social media activity in a number of different markets.

Commenting on the appointment David Blundell, social media manager at the British Council said: “These guys really understood our objectives and provided us with some excellent insights and analysis that will help to define our global social media strategy.

“We have since asked Tug to work with us on developing this strategy further and I’m really looking forward to working more with such a dynamic and knowledgeable team."

Ben Romberg, social media director at Tug added: “Social media is an increasingly important medium for connecting culture and society to institutions and governments using digital technology.

“Tug welcomes an opportunity to help bridge the gap between audience participation and cultural attribution by working with the British Council to develop a global approach to their social media output.”

Heinz Salad Cream is looking to promote the product to a younger audience with a new £2m ‘Bring on the Zing’ marketing campaign.

The campaign, which will focus on social media, will also include print, radio and outdoor advertising.

We Are Social created the social media for the campaign; including a Facebook challenge for Heinz Salad Cream fans to use their flair to add some ‘Zing’ to sandwiches, in order to become the ultimate ‘Zing Master’.

Heinz will also create a Twitter profile authored by ‘a bottle of Salad Cream’.

Ian McCarthy, marketing controller for Heinz Salad Cream, said: “Social media is the ideal place to engage with a younger audience, so it made sense for us to kick off the summer season with some exciting social campaigns. Heinz Salad Cream is the perfect ingredient to add a bit of zing to sandwiches and these fun and engaging campaigns will position it front of mind as a lunchtime essential.”

Heinz will continue to build the ‘Bring on the Zing’ social media campaign in July, as it encourages social media users to make their lunchtimes bolder by creating their own lunchbox design.

A campaign has been launched by the UK government in conjunction with the creative industries to open up access to jobs in the creative industries for people from less privileged backgrounds.

The Opening Doors campaign has Channel 4 and Random House on board, which have both hosted careers events for people across the country, and Dragon's Den judge James Caan joined deputy prime minister Nick Clegg to launch the drive on Wednesday.

New YouGov research revealed young people from less privileged backgrounds struggle significantly more to break into their chosen industry than those from higher social grades. A third of young people in the 16-25 age group from higher classes are already working in their chosen industry, compared to just five per cent from less privileged backgrounds.

Deputy PM Nick Clegg said: "We have a big problem in this country. Every year employers are closing their doors to talented young people. This is a terrible waste of talent and potential that could be otherwise boosting our economy and driving growth in our business.

"In good time this would be tragic. In tough economic times, it is unforgivable. Today I'm on a mission to ask companies, large and small, to open their doors to the incredible talent out there and sign up to our campaign."

Earlier in the year Creative Skillset launched a Higher Level Apprenticeship in advertising and communications to offer young people a way into the advertising industry, a move welcomed by agencies trying to improve diversity within the industry.

Last week, the National Council for the Training of Journalists (NCTJ) announced a pilot scheme for a newly developed Advanced Apprenticeship in Journalism, in partnership with the London Evening Standard, The Independent, i, Independent on Sunday, BBC Radio and Lambeth College.

Chief executive of the NCTJ, Joanne Butcher, said: "The apprenticeship scheme provides an alternative route into journalism for those who want to benefit from learning while they work. We hope this initiative will be another way of improving diversity, making journalism accessible by supporting people who prefer to earn while they learn."

A recent report from the NCTJ highlighted lingering problems within the UK journalism industry around ethnic and class diversity.

UK and Ireland CEO of recruitment and employment specialists Adecco, Peter Searle, said businesses need to change their approach to the job market to tackle diversity barriers.

"Businesses need to change their recruitment practices to reflect the social diversity of the UK today," he said. "A key issue facing all businesses is the rise of the 'lost workforce' - a generation of young people who sit on the periphery of employability.

"At Adecco, we work closely with our clients to help them understand what the barriers to entry are for this passionate and aspirational generation. Without action, many organisations will lose the opportunity to access this future talent pool."

The Opening Doors campaign has signed up 150 companies so far with a commitment to offer fair and open access to jobs regardless of background, 57 per cent of which have increased contact with disadvantaged schools since joining up.

To view the latest jobs in advertising, design, digital media and marketing, visit The Drum's job section

Former News of the World editor Rebekah Brooks has pleaded not guilty to phone hacking charges at a Southwark crown court hearing.

The charges related to phone hacking, unlawful payments to public officials for stories and perverting the course of justice.

Brooks' husband, Charlie Brooks, alongside former managing editor Stuart Kuttner and former reporter James Weatherup. Clive Goodman, Cheryl Carter, Mark Hannah, Lee Sandell and Paul Edwards also entered not guilty pleas to a range of charges.

Every fortnight The Drum, in association with Synergist, publishes a selection of new creative work. Now you can vote for the work you like best with the winners to feature in the next issue of The Drum (21 June).

Submit your vote before Wednesday 12 June to guarantee your favourite makes it into the printed magazine.

To submit work for future publication contact gillian.west@thedrum.com.

A Zynga employee who was sacked with 520 others took to Reddit last night to answer questions on his former employer.

The Reddit user's initial message explained that he was in a creative position with the games developer for almost two years, saying: “What do you want to know about Zynga? I'll try to be as honest and open as possible”

Others were quick to flood the ex-employee going by the name ‘former_zygnite’ with questions, on everything from the flawed business strategy to where Zynga is headed.

The former employee said the mass dismissal came “totally out of the blue” and that he “wasn't expecting layoffs at this point.”

This prompted another ex-Zynga staff member to add that after the previous five per cent cut Zynga gave assurances “it was a onetime thing,” suggesting the remaining employees are now on tenterhooks.

Former_zygnit said he would give Zynga “another 2 to 3 years”, revealing that they “throw away money like you wouldn't believe”, presumably on staff perks as the whistleblower claimed he ate “two out of three meals for free at work every day.”

Meanwhile the second sacked employee to offer up information gave them a “10:1” chance as “the CEO is hellbent on believing that their current course is the correct course.”

On Zynga’s business strategy he said “it is terrible.”

“Their major issues are the inability to adjust to the changing market. There's also lots of other issues internally. A lot of micro-management from the top down that stifles the creativity and hinders the production of many games.”

He added there was a “serious lack of foresight over all. Too many major decisions are quick reactions to sudden changes in the market. If some games jumps to the top of the Top Grossing charts then everyone need to drop everything and change to follow it.”

The employee confirmed that Zynga’s future plans rely heavily on real money gambling, saying: “Yeah, they want to get into real money gambling” but that it is once again a “Johnny-come-lately to this market.”

He added that a major focus now is mobile but “they're just not making a great transition into it. They're great at Facebook games, but it's just not the same thing.”

Details were also disclosed on what it was like for employees when they tried to sell their shares following the company’s IPO in December 2011.

“By the time employees could sell for the first time it had dropped to $8 a share.

“After that window closed, the stock price had dropped to $4 or $5 by the next time employees could sell. I guess the investors were pissed that the top brass made out like bandits and everyone else got screwed.”

As regular readers will know, The Drum's Marketing Weak award is usually bestowed upon a bad ad from the last seven days, but this week we couldn't resist casting our eyes (and our weak puns at the expense of our rivals) a bit further into the communications landscape courtesy of a truly awful PR blunder by former Dragons' Den star James Caan.

Business entrepreneur Caan was recently unveiled as the government's social mobility tsar, and gamely set about his role with gusto by giving an impassioned interview to the Telegraph in which he denounced nepotism and insisted parents should "let the child stand on [their] own two feet".

"You are trying to develop your child too," Caan said. "You don't want them to feel as though they don't have to make the effort."

Stirring stuff, we're sure you'll agree. But the tsar's comments would have carried a bit more weight had it not almost immediately emerged that Caan employed his youngest daughter, Hanah, to work for him pretty much straight after she left university. She now holds three roles in his business empire.

And that's not all. Caan's eldest daughter, Jemma, also works for a recruitment company in which her famous father invests.

In fairness to Caan, he fronted up and attempted to defend his daughters' roles - which he insists they earned "on merit" - on Radio 4's Today programme this morning, but by then he'd already been dismissed as a hypocrite by critics on social media.

PR-savvy Caan will no doubt have embarked on his post with the intention of getting out a number of key messages, but instead the public has been left with only one: do as I say, not as I do.

In the case of James Caan, he Caan do he wants.

Jacob Hill’s festival kits company The Lazy Camper has appointed Faith PR to develop the brand and produce and implement a strategy to develop recognition of the company in the UK’s leisure market.

Stefanie Hopkins, Faith PR founder, said: “Faith PR has strong credentials through extensive experience of working with the business to consumer market and I am excited that we are going to be working with Jacob so more people know about his achievements and what The Lazy Camper can offer.”

The Lazy Camper recently secured £180k worth of investment and has landed a contract to be the online camping partner of the V Festival.

Jacob Hill added: “I am delighted at the success of the The Lazy Camper and hope to build the company’s profile with Faith PR. I hope this is only the start - I want to keep developing the brand to offer more quality, convenient and affordable products that take the pain out of travelling and camping.

“I look forward to working with Stefanie and her team to ensure that as many people as possible know about what we offer.”

Two thirds (66 per cent) of British students say that they would be worried that Google Glass users would be recording them, while 51 per cent think wearers might not pay so much attention to their conversation, research from The Beans Group has found.

The research of over 1,000 university students found that 55 per cent want to try out Google Glass, but 48 per cent worry that other people might think they are being recorded.

This research comes after it was revealed that Google is banning facial recognition technology from the device, following public concern.

Luke Mitchell, head of insight at The Beans Group, commented: “This research is in line with everything we understand about today’s 18-24 audience. Unlike generations before them, young people are not instinctively cynical about corporations and are relatively uninterested in politics. What’s more important to them is the role a brand like Google can play in their lives: how does it make things easier and enhance experiences?

“This is where Google is looking to add value with innovations like Glass and Wallet, and remember this is a brand that has been relevant to students since they were children. The key concerns young people have with these new products are around things that impact them personally: will this embarrass me, will it cost me and is there a privacy threat?”

A tenth said they would feel envious of Google Glass users, while 61 per cent said they would be self-conscious using the technology.

The Guardian has topped the chart for delivering the best mobile news experience, according to a report from EpiServer.

The study scored the performance of 12 UK news publishers and compiled a top 10 based on speed, functionality, sociability and ease of use.

The Guardian's success was attributed to fast browsing, easy-to-locate stories with clear headlines and the recently launched GuardianWitness citizen journalism project, complete with iPhone and Android app. The Daily Mail, Daily Express and The Times all scored less than 50 per cent in the study due to poor delivery of news via a mobile website.

According to the study, a third of new publishers don't offer a mobile website despite mobile being the preferred method of consuming news for 42 per cent of consumers.

Maria Wasing, VP of global marketing, EPiServer, said: "By making news constantly available, mobile devices are providing publishers with the opportunity of greater reach and engagement with their readers.

"With the mobile marketplace becoming increasingly complex, it is impressive to see the top publishers offering apps across a range of devices. Top performer The Guardian is an inspiring example of how publishers can enhance their digital strategies to deliver an engaging experience across multiple channels and devises.

The Top 10

1.) The Guardian - 87%

=2.) The Independent, i - 82%

4.) Daily Record - 80%

5.) Daily Telegraph - 79%

6.) Daily Mirror - 78%

7.) The Sun - 64%

8.) Daily Mail - 49%

9.) Daily Express - 47%

10.) The Times - 47%

A worldwide study by Be On has revealed the majority of online video spend now comes from budgets previously allocated for TV and display advertising with 78 per cent of European respondents saying the platform offers greater engagement and scale opportunities.

More than 770 industry experts from brands, media and creative agencies across the UK, Europe and North America took part in the study, of which 73 per cent said online video spend had increased in the last 12 months.

René Rechtman, SVP AOL Networks International, said: "The results of our study show that branded content has become an important part of global advertising strategites.

"We know that content drives engagement and conversation online and, more than ever, we are seeing that brands want to tell their story through content."

Better audience targeting was citing by 73 per cent as an attraction for online video marketing, while 67 per cent said measurement was a key reason for increasing online video spend in future.

Deliciously lush ad with beautiful production values, that feels like it could have been inspired by Mad Men. To Dean Martin's Volare, a Pete Campbell lookalike (with slightly more rebellious hair) falls for an irresistible redhead as the world streaks past in cinematic vignettes. Very, very classy indeed.

Agency: Elvis
Creative Director: John Treacy
Creative: Ken Taylor / Gavin McDonald
TV Producer: Bradley Woodus / Malika Patel
Production Co: Outsider
Director: Vesa Manninen
Producer: Stephen Elgar
Photography: Steve Chivers
Post Production: Big Buoy
Editing House: Final Cut
Editor: Joe Guest
Audio: 750MPH
Sound Designer: Sam Ashwell

Starcom MediaVest has announced the appointment of Jodie Stranger to the role of executive director of global network clients operations for the EMEA region.

In this newly created role, Stranger has been tasked with managing global client relationships while coordinating with global SMG markets to service the business at a local level.

Her appointment builds on the momentum that SMG has gained with the recent wins of Heineken, Novartis and Honda.

Stranger will be based out of the London office and will report into Iain Jacob, president of dynamic markets, Starcom MediaVest Group.

“Jodie is a true industry partner when it comes to understanding a client’s business needs and devising agency solutions to most effectively support these changes,” said Jacob. “Given her extensive global and local experience of leading complex client structures, she will play an instrumental role in delivering value to our diverse multinational clients.”

Stranger, who has joined SMG from a director's role at Dentsu Aegis Network, added: "I am looking forward to working closely with the teams to develop strategies and processes that leverage this unique consumer understanding to ensure that we are driving integrated service solutions that meet and exceed client’s needs."