Blippar has suggested those complaining about scantily clad women gracing the front cover of lads’ mags such as Nuts and Zoo simply Blipp the problem away after the Co-operative issued a censorship deadline.

Insisting the augmented reality app creator wasn’t “taking sides”, Blippar said the prudish among the public could Blipp the front covers to create a more modest appearance, including adorning front cover models with nuns’ attire.

The Co-op has given the mag creators until 9 September to censor the front pages within sealed bags or face being removed from shelves completely.

CMO and co-founder of Blippar, Jess Butcher, said: “We’re not here to take sides in the debate, merely open up the debate in a fun and entertaining way.

“The app allows people to turn a static front cover into an interactive experience, providing those of us that may be offended with the opportunity to ‘cover up’ the images in question.”

More than half of smartphone and tablet users initiate ads on their devices by mistake, according to a study from in-content digital ad firm Vibrant Media.

The study, which polled 1,000 people in the UK, revealed one in three respondents feel “out of control” of the ad experience on mobile devices.

Nearly half of respondents said they feel “least in control” of ads on smartphones and tablets, compared to other forms of communications including social media, internet browsing, email, instant messaging and text messaging. A quarter said they do feel in control of their mobile ad experience.

Meanwhile eight in ten people (79 per cent) are “annoyed” by ads which self-initiate on their handheld device, with 45 per cent of respondents feeling “very annoyed”.

Two thirds of mobile users prefer ads they have initiated themselves, according to the study.

Tom Pepper, UK sales director at Vibrant Media, said consumers should be feeling “empowered” by their digital content experience, not annoyed.

“To build meaningful relationships with consumers brands need to deliver a positive user experience, which means using ad formats which respect the consumer and their device.

“The simplest way to do this is by using ad formats which are user initiated - enabling consumers to control the when and where of their ad experience.”

Advertisers that adopt disruptive methods of sending ads which are irrelevant to users can damaging people’s opinions of those brands, according to Pepper.

“Marketers must change their approach and recognise the need to deploy more relevant ads which sit nimbly and natively in the content displayed on handheld screens and only launch when the user chooses to engage with an ad. They need to move towards giving consumers the controls they so clearly desire,” he added.

The study also revealed 77 per cent of people feel “lest in control” on their mobile phones, while only 12 per cent said the same for tablets and 11 per cent for desktops or laptops.

The results show too many publishers are still focused on serving desktop consumers and therefore failing to tailor their mobile content experiences, according to Pepper.

“Vibrant Media discovered that 68 per cent of major publishers lack a site that renders properly on mobile devices.

"These non-optimised sites often deploy ad formats intended for desktop browsing, which on smaller-screen devices either display so largely they disrupt users’ content consumption, or so small they’re ineffective, which makes them a wasted asset for both publishers and brands.

“Publishers and advertisers need to adopt nimbler formats that work with the small format display, that respect the consumer, respond to the consumer’s device and enhance rather than compromise the consumer’s experience,” he said.

The survey was conducted by online panel and survey-technology provider Toluna, on behalf of Vibrant Media.

Caroline Criado-Perez, the woman at the centre of the escalating Twitter abuse row, has said this morning that she has been contacted by a lawyer, who has advised her that Twitter is in breach of the UK’s equalities legislation over its stance on the issue.

Criado-Perez made another visit to the police this morning to report further issues of abuse, including rape threats made against her.

The police have so far made one arrest and charged a 21 year old man in connection with the abuse. Criado-Perez said she was receiving 50 rape threats an hour at the height of the storm, and is still battling online trolls via her Twitter account on a daily basis.

She said this morning that in addition to the criminal law breaches, Twitter may also be liable in civil law to equalities act claims.

“Just been contacted by a solicitor who tells me that by not acting on harassment, Twitter is in breach of s112 of the Equality Act,” she said this morning.

Section 112 states that a person “must not knowingly help another to do anything which contravenes” the equality provisions in the Act.

Twitter has posted a lengthy blog response outlining its stance on the incidents, entitled “We hear you.”

The threats against Criado-Perez and fellow campaigner, Labour MP Stella Creasy have escalated, with specific death threats and sexual violence emanating from new accounts such as @killcreasynow, which has since been suspended.

Scotland Yard said in a statement: "Officers in Waltham Forest received an allegation of malicious communications from an MP. The allegation relates to comments made on Twitter and is currently under consideration."

Andy Trotter, chair of the Association of Chief Police Officers communications advisory group said Twitter had more work to do in combating online threats.

He warned that combating what is fast evolving into a new branch of criminal law could "cause great difficulty for a hard-pressed police service".

Last night Twitter released a blog post outlining its issues in monitoring the scale of tweets sent on a daily basis and claiming that it did listen and respond to complaints over Tweets that violated its user guidelines.

Telegraph Media Group (TMG) has partnered with Vodafone UK in order to launch a price plan that includes an iPad with a data plan and a digital subscription to the Telegraph.

The offer will provide customers with an iPad, 2GB internet access as well as a daily digital subscription to the Telegraph.

Graham Horner, marketing director for TMG, said: “Vodafone has a track record of innovation with the Telegraph, including the first cover wrap of our newspaper in October last year. Our partnership on this tariff is a prime example of how we are now innovating to acquire new subscribers for our digital products.”

The partnership will be supported with a multi-media campaign across all platforms, including online and print, from August.

BT has announced plans to split its BT Retail division into two separate businesses – BT Consumer and BT Business, this September.

A statement from the telecoms provider said the split would allow the company to focus on delivering its two strategic priorities of “driving broadband-based consumer services and being the brand for business for UK SMEs”.

The announcement comes just as BT’s major new competitive venture, BT Sport, gets set to launch on 1 August.

Managing director of BT Retail’s consumer unit, John Petter said: “BT is in a four-way tussle with Sky, Virgin and TalkTalk for broadband customers and we are at the start of an exciting journey with BT Sport. There has never been a better time to be a consumer and we plan to up the ante in the coming years.”

BT has been in a fierce war of words with Sky since its BT Sport plans took off, with both broadcasters reporting each other to Ofcom and the Advertising Standards Authority over a series of complaints as the battle for customers has raged.

In May, BT announced a deal with the Press Association to create news and editorial content for its relaunched website.

Petter will become CEO of BT Consumer, while current MD of BT Retail’s business unit, Graham Sutherland, will head up BT Business. Both will continue to report to Gavin Patterson, who replaces Ian Livingston as BT Group CEO in September.

“BT Retail has delivered well for many years now contributing strong profits to the group. It is time however for the business to be split in two given the intensely competitive nature of the consumer market and our strong ambitions in the business space,” said Patterson.

BT Business CEO-in-waiting, Graham Sutherland, added that SMEs were the “life and blood of the economy” and central to BT Business’s plans.

The umbrella BT retail currently holds BT Consumer, BT Business, BT Ireland and BT Enterprises. BT Enterprises comprises a number of other services, including BT Wi-Fi.

Under the new structure, BT Enterprises, BT Ireland and BT Business will merge and form the new BT Business, although BT Wi-Fi and the consumer element of BT Ireland will move across to BT Consumer.

Huggies Little Swimmers has teamed up with swim school network Water Babies in order to encourage parents to get their little ones in the water more often.

Olympic swimmer and swim school teacher Karen Pickering is to front the campaign and create content for PR, online and digital takeovers. The first stage of the partnership consists of promotional activity offering a free baby swim session with any two purchases from the disposable swim nappies range.

The campaign will encompass PR, digital, mobile, pay-per-click and direct mail, with geotargeting being implemented to reach out to shoppers when in the vicinity of a store.

Huggies Little Swimmers brand manager, Sarah Gamble, described the campaign as “our highest value promotion to date”.

Gamble added: “Our research shows that parents are taking their babies swimming, but a third are doing so only once a month or less due to the hassle factors involved. We are responding to consumers’ needs by developing innovative solutions to make swimming a more hygienic, stress-free experience.

“Our range is set to expand over the next few months beyond disposable swim pants to meet these needs. The campaign is designed to drive footfall in store which means it is essential for retailers to stock up on the range.”

Former chief growth officer at McCann London, Tom Rothenberg, has been appointed in the same position at mobile marketing agency Grapple.

Rothenberg brings experience from previous roles at Ogilvy UK and Grey London and led accounts for Xbox EMEA, HTC, Subway, Gucci Group and Harrods during his time at McCann.

Chief executive officer at Grapple, Alistair Crane, said: “Tom bring with him an impressive track record of leading global blue-chip accounts and will play a vital role in accelerating our growth ambitions.”

The appointment follows the recent promotion of former commercial director Luc Borg to the agency’s first UK managing director.

Rothenberg said he was “thrilled” to be joining Grapple, which works with brands including Premier Inn, B&Q, RBS and Whitbread.

The Scottish Professional Football League and Bauer Media have struck a broadcasting deal for the forthcoming 2013-14 season.

The agreement allows all of Bauer’s Scottish stations, including Clyde, Forth, Northsound, Tay, West and MFR, to broadcast Goal Flashes from Scottish Premiership and Scottish League One matches.

“Ahead of the first SPFL season kicking off this weekend; it is great to be announcing Bauer Media as an official broadcast partner of the Scottish Premiership and Scottish League One. This deal not only drives more investment into our clubs, but also helps deliver the passion and excitement of our game to fans across the country. We look forward to working with all of the Bauer stations throughout the coming season,” remarked Neil Doncaster, chief executive of the SPFL.

Bauer Media Scotland, managing director, Graham Bryce, added: “We’re delighted to be working with the SPFL for next season, continuing our long running association. Our local audiences across Scotland love the drama and excitement associated with goal flashes, and with this deal in place we can keep them informed throughout every match day with all the important action.”

Peugeot has engaged OMD UK to carry out a print campaign that will see nail wraps tipped on to print display pages to launch the new Peugeot 208 XY.

Available in four distinctive colours, including Purple Night, OMD UK has partnered with HND Ltd to develop ‘XY Purple Night’ coloured nail wraps, which will be tipped on to display pages in key female monthly style titles.

Morgan Lecoupeur, marketing director at Peugeot Motor Company UK, commented: “We are always searching for innovative ways in which to portray the brand in a stylish and desirable way. This not only allows us to do this, but will also achieve great cut-through and stand out by doing the unexpected of a car manufacturer in the fashion arena.”

Launching in Elle’s July edition for subscribers only, HND Ltd has produced 200,000 nail wraps which will appear in the September issues of Cosmopolitan, Marie Claire and Instyle. The wraps will be complimented with the message ‘Peugeot 208 XY – The perfect accessory to your new nail colour’, and ‘Get your fingers on the new 208 XY. And vice versa’.

The print creative was produced by HAVAS worldwide.

The Intercontinental Hotel Group (IHG) has named David Collyer as director of marketing UK and Ireland.

Collyer has been with IHG for the last six years and most recently held the role of marketing manager, during his time with the group Collyer ran the re-launch of the Holiday Inn brand across 58 hotels. On top of spending six years with IHG Collyer has over 20 years’ of experience in marketing and brand development roles and spent 10 years at the WPP network before moving client side.

As director of marketing UK and Ireland, Collyer is tasked with developing and driving marketing strategy across IHG’s Company Managed Hotels along with managing a team of six across all key marketing channels.

David Taylor, head of commercial at IHG, commented: “David has delivered strong results and excellent leadership throughout his IHG career. I’m delighted he has been appointed as director of marketing, and I am confident his knowledge and experience will drive the marketing and revenue performance of the business going forward.”

Collyer added: “I’m very excited about this opportunity and looking forward to the new challenge. A key focus will be placed on driving brand preference and loyalty to outperform the competition in this current economic climate.”

Former Radio 1 DJ Judge Jules, who quit the station to become a full time lawyer is to join London based firm Sheridans.

Jules, who left the station in 2011, will start as a trainee in September.

Jules has been forthcoming in public about his ambitions to work in the law.

Writing on his blog last year, he elaborated on his new legal ambitions,, which he says will be inspired by his work as a DJ.

“Some of you may have read that over the past 5 years I’ve been refreshing my legal qualifications. This was my game-plan for many years, and in early June my final law exam was done and dusted,” he said.

“From October I will be taking up a part-time position practising law at a top entertainment lawyers Sheridans, in addition to carrying on with my regular DJ and music production duties.

“Confidentiality prevents me from listing them, but suffice to say that Sheridans represent some of the biggest names in global music, including some huge individuals from the world of EDM/dance. They also cover other aspects of entertainment, including film, music, theatre and sport. I’ve learned a huge amount from my many years in the music business, which will hopefully position me as a strong and insightful advice giver.”

He said he plans to continue as a DJ in his own time.

British shirtmaker Thomas Pink has filed an infringement case against US lingerie firm Victoria’s Secret over the name of its teen fashion line, Pink.

Despite launching in 2002, the teen line of underwear, loungewear, beauty products and accessories aimed at 15-22 year-olds, Victoria’s Secret has only now opened standalone stores with two in London – one in Westfield Stratford and a flagship on Bond Street.

The luxury London-based shirt brand has now accused the US firm of misleading its customers by using the name Pink, which it has been using as its trademark since 1984. The infringement case was filed with the Patents County Court, a spokesman’s comment to Vogue reads: “Thomas Pink is determined to protect the considerable investment that has been made into building the world’s luxury leading shirt brand.”

Victoria’s Secret, however, is looking to establish ‘the rights of the parties, allowing them to continue in the peaceful coexistence that has been in place for many years’, explains reports in Vogue.

Last year Thomas Pink – which is now part of the LVMH (Louis Vuitton Moet Hennessey) group – recorded profits of £33.87m in the UK. Victoria’s Secret’s 2012 sales topped $6.12bn, around £3.99bn.

Jamie Wallis, editor of Loaded magazine, has issued a statement responding to the Co-op’s decision to remove ‘lads mags’ from sale unless the come in modesty bags.

Wallis’ statement reads: “At loaded, we take great care with our covers, including sending them, via our distributor, to supermarkets for their approval.

“As the original men’s magazine, we pride ourselves in adhering to the guidelines set out by supermarkets.”

The statement continues: “In recent months, our covers have portrayed imagery and wording in line with women’s lifestyle and fitness magazines, as well as men’s titles including FHM, Esquire and GQ.” Adding that Loaded covers are “no more overtly sexual than adverts in newspapers and on television shown before the 9pm watershed.”

The Co-op’s decision to “cave in to bulling from pressure groups” is, according to Wallis, “allowing censorship, which is a very real threat to the free press and freedom of speech in the UK.”

“The precedent that is potentially being set here is disturbing. We trust common sense and the right to an uncensored media will prevail,” he concludes.

Loaded’s decision to release a statement on the matter follows Nuts magazine’s counter-campaign ‘Hands off our Nuts!’.

High street retailer Primark has engaged design agency The One Off to create the in-store and online launch campaign for Primark Denim Co.

Featuring the campaign line Rhythm + Blue the creative uses photography to show models of all ages wearing pieces from the core denim range. A digital version of the campaign imagery uses music from up and coming band The Struts and features the models ‘rocking out’ to the music, with the younger cast members using guitars and drum kits.

In addition to the digital and online activity, the range will also be promoted via a full window campaign and in-store POS, aiding customer navigation across the entire range.

Tyre supplier Blackcircles.com has unveiled a new TV campaign, aiming to drive visitors to its website.

After listening to what’s most important to customers Blackcircles.com used price as the hook for the ad, complete with a simple message of ‘Click, Fit, Save’.

In order to appeal to a broader audience the ad tells the story of ‘Lisa’ who buys her tyres online and saves, and ‘John’ who doesn’t and pays more. To drive home the message of Blackcircles.com the website is reference numerous times and the Trustpilot logo and customer rating are shown on the closing screen to help build trust with potential customers.

As Blackcircles.com has just announced a joint venture with Tesco, putting tyre fitting centres onto Tesco sites, a Tesco Clubcard ding has been added at the end to add further value to the offer.

Moneysupermarket.com has revealed half year revenue growth of 10 per cent to £112.3m for this year.

The online price comparison site also saw its adjusted pre-tax profits increase by almost a third (29 per cent) to £39.9m, following a six month period that included the roll-out of its money vertical too.

Earlier in July, the company admitted that website visits had been impacted by changes to Google’s search algorithm but was beginning to settle.

Peter Plumb, MoneySupermarket.com Chief Executive Officer for Moneysupermarket, described the first six months as “good”.

"The benefits of our increasingly diversified business are evident. We grew our Insurance, Home Services and Travel businesses which more than offset lower demand in our Money business where savings revenues continue to be impacted by the Government's 'Funding for Lending' scheme which is reducing what savers earn on their deposits.

“MoneySavingExpert.com has proved a powerful addition to the MoneySupermarket team. It continues to prosper with the launch of the innovative Cheap Energy Club which has proved a hit because it helps consumers monitor and reduce their energy bills,” he added.

“That way we can save more people more money and continue to build our business. If you're on a tight budget MoneySupermarket.com is one of the easiest ways to make your pounds go further. So we're glad we are on course to help more people save more money in 2013.''

Looking forward for the year of the year, the company revealed that revenue in July looked flat against a strong month last year following a new advertising campaign launch, with this year’s campaign set to roll out in August.

Today’s jobs round-up brings roles for digital direct marketing managers, account executives and communications and content managers.

Capita is looking for a digital marketing manager in London to support the rapid development of all aspects of the division’s digital services. Responsibilities will include day-to-day management of transactional websites and product development. Candidate should have financial services sector experience and some technical knowledge and understanding. The position comes with a salary of £33,000-£35,000.

An account executive position is available with Creative Vein in the north-west of England. The successful candidate will work across a diverse portfolio of brands and should have a minimum of one year’s account executive experience within a creative agency. Applicants should have excellent communication skills and the ability to maintain and develop the growth of current accounts. The closing date for applications is 9 August.

Millennial Media is seeking a communication and content manager EMEA based in London. The role will involve a significant amount of PR and experience in developing relationships with the media is required. The agency is looking for an individual who has already established UK/EMEA media contacts within the business. Candidates should have extensive PR/marketing experience, either in-house or agency, and hold a Bachelor’s degree and/or Chartered Institute of Marketing qualification.

A digital and direct marketing manager position is on offer at Sporting Index based in London. The company is seeking an analytical and creative individual with previous experience of working on PPC, SEO, affiliate and online display advertising campaigns alongside a track record of driving ROI via digital and direct marketing channels. Experience in measuring direct campaigns and of managing email marketing campaigns is desirable.

Denholm is looking for a marketing manager for a client based in Glasgow. Responsibilities include the development and implementation of marketing strategies and the ability to drive them across both on and offline communications. Applicants should have a proven background at a senior level in B2C marketing strategy and implementation and a the ability to write compelling and engaging blogs. Salary for the role is £30,000-£45,000.

To view the latest jobs in advertising, design, digital media and marketing, visit The Drum’s job section

Sainsbury's has responded to the Advertising Standards Authority (ASA) ruling not to ban the Tesco Price Promise, following its complaint that it was 'misleading' in its comparison claims.

The Sainsbury's print ad campaign is expected to roll out today using the slogan "same price, different values" in relation to where their own-brand produce is sourced, claiming a superior standard over Tesco.

In a blog on the Tesco website, chief marketing officer David Wood has said it is delighted by the ruling not to uphold the complaint made by Sainsbury's.

Sainsbury's challenged Tesco's claim that "You won't lose out on big brands, own-label or fresh food" stating that is was misleading and had not included own-label or fresh food, and said that some of the compared products were not comparable or that the price match policy had been made clear.

The ASA however dismissed that complaint, explaining in its ruling "We considered consumers were likely to interpret the claim "You won't lose out on big brands, fresh food or own-label" as a promise to compare the cost of their shopping with Tesco to the other named retailers."

The ASA added that it believed that the claim "comparable grocery shopping" with rivals Asda, Sainsbury's or Morrisons would be understood that Tesco has compared products with competitor prices, including own-label products.

In a blog on Tesco's website, Wood responded by indicating that the supermarket was ahead of game and that its competitors were "trying to copy it."

He added that the origin of a product was important, however it should not stand in the way of a price comparison.

He added "We and others have been comparing some grocery prices for some time. The innovation is in what Price Promise compares and how it makes it effortless for customers. Comparing brands is easy but customers don’t just shop for brands, they shop for fresh food – meat, fish, fruit and vegetables - and own-brands too. Nearly half the average customer basket is made up of own-brand products. We didn’t think comparing half the basket was good enough."

The Telegraph quotes Sainsbury's commercial director Mike Coupe: "Tesco say that provenance and ethics are only a ‘minor part’ of customers’ considerations but that’s not what customers are telling us."

Renegade US soldier Bradley Manning is facing up to a life behind bars after being convicted by a military court of spying and passing government secrets to WikiLeaks, charges which could see him locked up for up to 136 years.

Despite being found not guilty of aiding the enemy, the most serious offence for which he was charged, Manning now faces the prospect of dying in jail when sentenced for the 19 separate lesser charges for which he was convicted.

Amongst these are five charges of espionage, five charges relating to theft, one for computer fraud and a host of other military infractions.

Nonetheless manning was said to be pleased at the outcome having been cleared of knowingly aiding and abetting the likes of Osama bin laden and Al Qaeda, an offence which carries an automatic life sentence without parole.

This will give Manning a stronger case when he fights his corner at the sentencing hearing.

David Coomb, Manning’s lawyer, said after the verdict was read out: "We won the battle, now we need to go win the war. Today is a good day, but Bradley is by no means out of the fire."

Commenting on the conviction from his London bolt hole WikiLeaks founder Julian Assange tweeted that the verdict amounted to: ‘dangerous national security extremism from the Obama administration’.

An infographic detailing 60 seconds in the life of the internet has been published by cashback site Qmee, highlighting the sheer volume of content which now floods the web every minute of every day.

The graphic shows, amongst other things, that 216,000 photos have been posted every minute alongside 278,000 tweets and 1.8m Facebook likes and the vital statistics for other services document similarly explosive growth online, with 2m Google searches and 72 hours of video uploaded to YouTube.

In addition around 216,000 photos are shared on Instagram over the time period and £54k of goods are flogged on Amazon.

Not all sites enjoyed exponential increases however with Facebook’s figures dropping from 695,000 updates every minute last year (in separate figures compiled by Go Globe) to just 246,000 this year.