Confectionary brand Fisherman’s Friend is to invest in social media activity as part of its on-going marketing strategy following the appointment of Yomego.
The social media agency has been appointed to handle the brand’s UK social media activity, particularly revolving around Facebook, following a two stage pitching process.
Chris Gibson, executive director at Impex, which markets and distributes Fisherman’s Friend, said: “Some of our overseas markets have had some notable successes in social media, particularly on Facebook. But we now need a coordinated process and content strategy to nurture our social media audiences and build engagement.
“Yomego delivered a compelling pitch from end to end, with strength in both the community and development sides of social media. Yomego’s work around attributing value to social media activity is also very interesting and I believe they are well placed to help us devise and deliver the next stage of our strategy.”
This is the first time that the brand has invested in social media marketing.