Eurostar and Waitrose have joined forces in a deal which sees the supermarket supplying on-board refreshments for Eurostar passengers travelling aboard its standard class service between London and mainland Europe.
From Tuesday 30 April Waitrose will supply a selection of fresh sandwiches, snacks, drinks and hot dishes to Eurostar’s bar buffet service. The collaboration marks a move into on-board food for the supermarket.
“This is a very exciting opportunity for us to work with such a prestigious brand, which shares our commitment to quality and service. To be the first food brand that Eurostar’s customers experience when they are visiting Britain is tremendously powerful as we seek to expand our presence within Northern Europe,” commented Waitrose b2b director David Morton.
Having recently upgraded both its Standard Premier and Business Premier catering the deal completes a trio of changes to offer Eurostar passengers a range of refreshment choices on-board.
Julian Welham, head of on-board services at Eurostar, added: “The on-board dining experience is an integral part of our passengers’ travel experience, and our new partnership with Waitrose will bring our customers the highest quality refreshments during their journey. Whilst our British passengers will be well acquainted with Waitrose, we look forward to introducing the brand and many of its British classics to our continental customers.”