Former VEVO digital consultant and Sky Digital Media director Giles Ivey has been named as the new UK managing director of multi-screen advertising company Collective.
As UK MD Ivey will oversee Collective’s UK operations focussing on driving the growth of Collective’s multiscreen solutions in the UK market, he will be based in London and will report to CEO, Joe Apperendi.
“I am pleased to appoint Giles Ivey to lead Collective’s UK operations,” said Apprendi. “Giles is the right executive to expand Collective’s presence in the UK at this pivotal time when marketers are investing more and more in digital.”
As well as holding roles at VEVO and Sky Digital Media, Ivey also held the position of commercial director at AOL and MD EMEA and APAC at Say Media.
Ivey commented: “Collective’s multi-screen leadership in the US provides momentum, best practices and client insights that will help to drive growth here in the UK. I look forward to introducing additional solutions that enable advertisers to more effectively and efficiently reach their audiences across all screens.”