Netbiscuits, provider of software solutions for adaptive web development, has unveiled an infographic looking at the five steps that businesses must take to deliver a mobile web experience, from research to measurement and optimisation.
Daniel Weisbeck, CMO and head of product strategy at Netbiscuits, said: "In a world with a seemingly endless choice of mobile devices and operating systems, brands of all sizes face an increasingly difficult challenge engaging with their customers and delivering the right user experience.
“The days of simply delivering a one-size-fits-all mobile strategy are gone. Many brands are failing to adequately prepare, with a lack of research meaning they are still not ready to deliver a mobile strategy for all their customers or that it’s fit for the future. 'The Road to a Universal Mobile Experience' is not a panacea, but offers some real insights into how brands should be thinking about their approach to mobile. It aims to outline some of the steps they can take to make content available across all relevant platforms, at all times, and optimise the user journey across all different form factors, screen sizes and platforms."
Source: Uploaded by user via The Drum on Pinterest