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Kellogg’s Mini Max sponsors Boomerang to help kids ‘bring on school!’
From today, Kellogg’s Mini Max will support children’s channel Boomerang’s weekday breakfast shows to help kids ‘bring on school!’. The deal, handled by Carat, will contain Mini Max branding, and will...
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Eurostar and Waitrose announce on-board refreshments partnership
Eurostar and Waitrose have joined forces in a deal which sees the supermarket supplying on-board refreshments for Eurostar passengers travelling aboard its standard class service between London and...
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Collective appoints ex-VEVO digital consultant and Sky Digital Media director...
Former VEVO digital consultant and Sky Digital Media director Giles Ivey has been named as the new UK managing director of multi-screen advertising company Collective. As UK MD Ivey will oversee...
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Telegraph Media Group unveils virtual motor show
The Telegraph Media Group is today launching its virtual motor show, which will culminate in The Telegraph Motoring Awards on Friday. The festival will include car manufacturers such as Kia, Vauxhall,...
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BBC Three commissions eight online pilots for iPlayer, and Charlotte Moore...
BBC Three has today announced that it has commissioned a host of comedy shows, including eight pilots which are commissioned for BBC iPlayer. Zai Bennett, controller for BBC Three, said: “New British...
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Football fans encouraged to find their Barclays Premier League football...
Barclays, official sponsor of the Premier League, has unveiled My Player Twin: a new application that uses facial recognition technology to help football fans find their Barclays Premier League...
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What is the biggest challenge for real-time bidding (RTB) in the next few...
The Drum's series on real-time advertising continues with a look at the challenges of real-time bidding (RTB). As technology advances to increase real-time advertising opportunities, The Drum catches...
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Butlin's head of communications Jae Hopkins joins Atmosphere Bars as head of...
Butlin’s head of communications Jae Hopkins has left the family holiday park company to join the marketing team at Atmosphere Bars. Hopkins, who took up her new role as head of marketing today (Monday...
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Whisky brand The Macallan appoints Equator for website
Premium spirits company Edrington has appointed Equator to create a new website for whisky brand The Macallan. The agency, which last year created a digital platform for The Macallan’s annual Masters...
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Bidding high on the agenda: How brands are grasping the opportunity of...
Programmatic buying is evolving fast with major brands pushing the real-time bidding agenda, but complexity remains a barrier to take-up. Jessica Davies reports. Rapidly evolving methods of trading...
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Ad of the Day: VW Up - Needle in a Haystack
The young woman in this ad is so tall that she can't find a mate with the same stature, so when her latest potential paramour rolls up in the advertised vehicle she's momentarily dejected. But what's...
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Third likely to buy more via their smartphone due to 4G
A third (34 per cent) of smartphone owners have said that they are likely or very likely to buy more via their device thanks to 4G technology and faster internet connections, with 39 per cent having...
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Student Roses Creative Awards - your chance to vote
Three winners from the Roses Student Awards who most impressed judges will be presented with their awards at the Roses Creative Awards ceremony in Manchester this week. The awards celebrate Britain's...
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"The high street isn't going to go away": TUI CMO Jeremy Ellis discusses...
“The high street might be changing but it’s not going to go away, brands need to start aligning their high street presence with what they can do online in order to thrive,” explained TUI UK &...
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Häagen-Dazs to sponsor open air cinema brand The Luna Cinema this summer
Häagen-Dazs has been confirmed as the headline sponsor of open air cinema brand The Luna Cinema, in a deal negotiated by UM London. As headline sponsor the luxury ice-cream brand will put its name to...
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PETA suggests vegans have bigger sexual appetites in new campaign with Fallon
PETA (People for the Ethical Treatment of Animals) UK has suggested that going vegan can make for a better sex life in its latest film, created by Fallon. Entitled ‘Do It Like They Do’, the film is...
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New digital entertainment channel TLC joins forces with Bauer Media for...
New digital channel TLC has partnered with Bauer Media UK for a branded content campaign set to run across the Place Portfolio, including Radio City, Key 103, Clyde 1, Metro Radio and Wave 105, from...
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2013 will be a year of 'seismic shift' for marketers, says PeerIndex founder...
Interview by Stephen Lepitak Marketers can expect to see a "seismic shift" online as the social internet gets to grip with influence, data and the effect of communications between social networks on...
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The Drum daily jobs round-up: Shopzilla, Arts Marketing Association, Midland...
Today's job round-up brings opportunities for front end developers, marketing and design coordinators, marketing managers, UX designers and e-commerce managers. Shopzilla has a position available for...
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Adidas appoints Work Club for social media
Adidas has appointed Work Club to handle its social media following a competitive pitch. The Drum has learned that the agency had won the account, which will see it create content for the sports...
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