Inferno, Total Media, Haygarth, Kinetika and James Glancy Design appointed to...
London Designer Outlet, an outlet centre currently under construction as part of the major development at Wembley, has announced the appointment of a roster of agencies to spearhead its 2013 launch,...
View ArticleAsolo appoints Karol Marketing Group to handle UK PR activity
Italian footwear brand Asolo has announced the appointment of Karol Marketing Group to undertake PR activity for the brand across the UK. Appointed by the brand’s UK distributor, the Scotland-based...
View ArticleMecca reveals 'Come and play at our house' brand campaign
Mecca has unveiled a new brand campaign including a 30” TV advert to be shown across UK television channels until the end of May. The activity follows a marketing review of all channels with the new...
View ArticleApp downloads higher on smartphones than tablets, Kantar Media research reveals
App downloads on smartphone devices are significantly higher than downloads on tablet, according to research from Kantar Media. Social networking apps were the most popular and smartphones accounted...
View ArticleThe Guardian’s Twitter account hijacked by Syrian regime elements
The Guardian has become the latest high-profile hacking victim after its Twitter account was hijacked by a pro-Syrian government militia called the Syrian Electronic Army. Amongst the accounts...
View ArticleBradley Wiggins rebuffs Olympics colleagues for ‘cashing in’ with TV ads and...
Cycling hero Bradley Wiggins has moved to rebuff fellow Olympic stars who have ‘cashed in’ on their fame through stints on TV shows such as Strictly Come Dancing or product promotion. Questioning the...
View ArticleAndrew Mitchell flogs ‘plebgate’ bike on eBay
The bicycle at the centre of the ‘plebgate’ storm which engulfed former cabinet minister and chief whip Andrew Mitchell has been put up for sale on eBay in a bid to raise money for charity. The Reflex...
View ArticleCoca-Cola invites the public to ‘Share A Coke’ with names replacing the...
A new campaign from Coca-Cola is set to see 150 of the most popular names, from Aaron to Zoe, stocked on shelves across the country, as the company encourages people to ‘Share A Coke’ with family and...
View ArticleWorld’s first website recreated by Cern
The world’s first ever web page has been recreated by a team at the European Organisation for Nuclear Research (Cern) as part of efforts to preserve the hardware and software which gave birth to the...
View ArticleDowning Street accused of currying favour with journalists through Twitter...
The government’s communications team have been accused of currying favour amidst a select band of journalists through Twitter tip-off’s on breaking news prior to their official announcement. So called...
View ArticleGocompare.com has most complained about ads of 2012: see the top ten
Two ads for Gocompare.com racked up almost 2,000 complaints in 2012, the annual report from the ASA has revealed, while the Asda Christmas ad and the campaign for My Big Fat Gypsy Wedding also came in...
View ArticleWPP to implement boardroom shake-up
Marketing services group WPP has revealed plans for a radical boardroom shake-up that will see the appointment of four new non-executive directors amidst continuing shareholder acrimony over executive...
View ArticleA 'quick fix' deal with Hacked Off could brush aside British press freedoms,...
The freedoms of British newspapers should not be ignored in favour of a "quick fix to come to a deal with Hacked Off", The Newspaper Society has told culture secretary Maria Miller in a letter on...
View ArticleAd of the Day: Weetabix Biscuits - "Morning In Reverse"
The horror of a woman's morning is shown in reverse in this ad for a new product from the people who brought us Weetabix. After she has finished describing it to a colleague, she's faced by her cheery...
View ArticleCoca-Cola to search for marketing director as Zoe Howorth takes sabbatical
Coca-Cola is currently recruiting for a marketing director for Great Britain and Ireland as Zoe Howorth, who has held the role since 2010, announces that she is taking a sabbatical. She said in a...
View ArticleHayman's Gin appoints Exact PR for 150th anniversary promotion
English gin distiller Hayman's has appointed Exact PR to promote its 150th anniversary celebrations and raise its profile in the consumer, trade and regional press. The brand produces Hayman's Old Tom...
View Article53% now look out more for promotional offers and 65% buy own brands
Over three-quarters (78 per cent) of Britons are actively bargain-hunting, with 65 per cent saying that they have increased the number of own-label brands they buy, The Future of Britain research has...
View ArticleSamsung launches £14m marketing campaign for smart TV range with TV advert
Samsung is launching £14m marketing campaign across multiple platforms for its 2013 range of smart TVs, beginning with a TV advert encouraging viewers to "discover more of the TV you love". The ad -...
View ArticleAsda unveils weather responsive ad campaign for George
Asda has unveiled a weather responsive ad campaign for its George brand, featuring digital advertising banners which respond immediately to changes in the weather. The ‘wear your summer’ campaign is...
View ArticleMobil1 launches 'Get Personal' Formula 1 competition with campaign from AMV BBDO
Mobil 1 has launched a competition offering winners behind-the-scenes access to the Vodafone McLaren Mercedes Formula 1 team. The ‘Get Personal’ competition gives fans of the sport the chance to...
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