Morrisonscellar.com has partnered with 490 Global to direct and produce a series of web-only videos to accompany its online taste test.
Morissons launched its multi-channel wine offering, Morissons Cellar, as part of its bid to grow its wine category by £100 million within three years. The websites Taste Test aims to pinpoint peoples’ taste profiles by asking three novel questions: their favourite hot beverage, whether they prefer diet or normal soft drinks, and how much salt they use in food.
Ken Platt, head of multi-channel delivery at Morrisons, commented: “The team at 490 worked tirelessly to deliver such a great result. Morrisons Cellar offers a completely different experience to our competitors and having 490 on board gave us the reassurance that we would achieve everything we wanted and more from the videos.”
Managing director of 490 Global, Barbara Boyes, added: “It has been terrific to be involved with such an exciting project for Morrisons. The Taste Test is truly a ground breaking approach to how consumers identify the right wine for them based on their preferences and not those of others. It certainly worked for my palette!”