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Ad of the Day: The Guardian - Do It All
One doesn't expect to leave one's other half home alone for an hour in the fear they'll trash the place like some Inbetweener on a cider-fuelled bender. However, that's not taking into account other...
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Danone Nations Cup 2014 kicks of 2014 with Havas PR appointment
Danone Nations Cup 2014, the football tournament for 10-12 year olds, has appointed Havas to handle national and regional PR support across England. Havas PR UK was appointed following a three-way...
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Arsenal, Manchester United and Liverpool top football league socially
Arsenal and Manchester United would take the top two spots in the Premier League if it was decided on social media performance, RadiumOne has found. The rankings were calculated by the number of...
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Matthew Maxwell named digital creative director at Imagination
Imagination has hired Matthew Maxwell as digital creative director, tasking him with developing work for clients including Jaguar, Land Rover, Aston Martin and Rolls-Royce Motor Cars. He has joined...
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New Grolsch campaign sees fans receive a call from within a video telling...
Grolsch has rolled out a new interactive campaign that has seen fans receive a call from within a video, hosted on the brand’s website, telling them if they've won a case of the lager. Devised by...
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Tesco's Blinkbox sees record festive sales with rise of 245% while mobile...
Tesco’s TV and movie streaming service Blinkbox saw sales spike by a massive 245 per cent year-on-year over the festive period, mainly accredited to the boom in tablet use over the last year. New...
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Russell Oakley joins Twofour Digital as head of business development
Russell Oakely has been named head of business development for Twofour Digital. Reporting to Mark Hawkins, Twofour Digital’s MD, Oakley has been tasked with driving the development of Twofour’s...
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Metro strikes deal to distribute Red Bull's Red Bulletin magazine
Metro has agreed a partnership with Red Bull Media House to distribute its sport and lifestyle glossy magazine ‘The Red Bulletin’, which has a global monthly circulation of more than 2.2 million. The...
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BETC London chief executive and executive creative director in shock departure
BETC London has confirmed that its chief executive, Matthew Charlton, and executive creative director, Neil Dawson, will leave the agency. Andrew Stirk, formerly executive head of planning at the...
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The Drum's New Year Honours: Independent agencies of the year featuring W+K,...
Throughout this week The Drum has been dishing out its New Year Honours. Who were the brands brave enough to do something different in 2013? Which agencies impressed us time and time again? And what...
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Ad of the Day: Schwartz - 'The Sound of Taste'
This remarkable commercial for Schwartz suggests that the contents of their sachets and jars are so full of flavour they'll explode. The depiction of this idea has been beautifully filmed with hessian...
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Channel 5 owner Richard Desmond considering a sale of Health Lottery for £100m
Channel 5 owner Richard Desmond is believed to be in talks with Vincent Tan, owner of Cardiff City Football Club, and PlayTech, an Israeli gambling group, over a potential sale of the Health Lottery....
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Social networks have 'duty of care' to troll victims says former PFA chief...
Social media providers like Facebook and Twitter have a “duty of care” to users and should provide better protection against online abuse, former Professional Footballers’ Association chairman Clarke...
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Telegraph Media Group 'reaping rewards' of metered paywall with operating...
The Telegraph Media Group made over £60m last year, marking the third year in a row the company has increased its operating profit, according to reports. Roy Greenslade revealed the figure in his...
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Sports Direct buys 5% stake of shares in Debenhams
Sports Direct has acquired almost five per cent of shares in department store chain Debenhams. The acquisition of 56,829,293 shares by Sports Direct, worth 4.63 per cent of the company, was announced...
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Male grooming brands hit by beard fad embraced by Clooney & Paxman
A beard craze exemplified by the stubbled visages of the likes of Jeremy Paxman and George Clooney has knocked sales in the male grooming industry, according to King of Shaves. The toiletries sector...
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Shop Direct celebrates a Very (.co.uk) Merry Christmas
Shop Direct has ridden the crest of a digital wave to record sales this Christmas courtesy of year-on-year digital sales growth of 14 per cent, now accounting for 84 per cent of total sales versus 80...
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“We need to go beyond audience and channel in mobile strategy”: Q&A with...
Ahead of this year’s judging of the MOMAs (Marketing on Mobile Awards), The Drum catches up with one of the judges, Russ Lidstone of Havas Worldwide London, to discuss developments in the mobile space...
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MoneySupermarket recruits Meetrics to optimise online ads
Price comparison website MoneySupermarket has appointed Meetrics to boost its online ad visibility – targeting the 30 per cent of ads being served but never viewed, brought about by an increase in...
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University of the West of England unveils tender for ad hoc branding services
The University of the West of England has unveiled a tender for ad hoc graphic design and branding services, which will be supported by in-house resources. Valued at between £30,000 and £170,000, the...
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Kylie Minogue gives The Voice a boost as 8.4m viewers tune in
BBC talent show The Voice has been given a ratings boost courtesy of Kylie Minogue with the Australian singer’s debut drawing an average audience of 8.4m – 2m higher than last year. The season three...
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Morrisons extends Ant & Dec and ITV partnership
Supermarket chain Morrisons has extended its brand endorsement partnership with Geordie TV duo Ant & Dec and announced it will continue to sponsor ITV’s Britain’s Got Talent and Ant & Dec’s...
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Alastair Campbell appointed for ‘heavy-hitting interviews’ for GQ
GQ has today announced the appointment of Alastair Campbell, formerly director of communications and strategy for Prime Minister Tony Blair, to handle ‘heavy-hitting interviews’. Campbell will cover...
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TravelJunction.com teams up with Cubo for 'Beach Hop' online game to promote...
TravelJunction.com has engaged advertising agency Cubo to create an online game promoting the brand’s launch. The ‘Beach Hop – The Lucky Towel Game of Champions’ microsite, designed by Cubo and built...
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DigitasLBi strengthens creative offering with appointment of Daniel Whitehead...
Less Rain’s head of design Daniel Whitehead has been appointed by DigitasLBi as its new design director as the marketing and technology agency looks to strengthen its creative offering. At Less Rain...
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Selfridges London unveils AR and virtual experiences with Inition
Selfridges London, the UK’s second largest department store, has unveiled a virtual reality and augmented reality display as part of the Festival of Imagination. ‘The Imagine Shop’ devised and curated...
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The Drum Network event to focus on building profitable and saleable agencies
Last year saw plenty of M&A activity in the UK's independent agency sector and how you can build a successful agency - one that attracts the attention of potential buyers in the future - is the...
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Healthy vending brand Livewell turns to Robot Food for brand name, identity,...
New breed of vending machine Livewell has worked with branding specialists Robot Food on the creation of its brand name, identity, design and website. “We believe people on-the-go deserve an inspiring...
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BGL Group puts £300m media account up for review
The BGL Group has announced a review of its £300m media agency account and is seeking pitches that will incorporate services including UK comparison site comparethemarket.com. Current incumbent agency...
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CurrencyFair launches UK TV campaign featuring French rugby star Sebastien...
CurrencyFair, an online currency transfer service, has rolled out a TV campaign in the UK featuring French rugby player Sebastien Chabal. Launched today, the ad shows Chabal, a 'Currency Fairy',...
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Dixons Retail appoints AMV BBDO as lead creative agency
Dixons Retail has announced the appointment of AMV BBDO as its lead creative and strategic agency for the UK and Ireland. The account was previously held by M&C Saatchi. Benjamin Kaye, head of...
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David Emin resigns as managing director of Trinity Mirror ad sales unit Nasa
David Emin has resigned from his role as managing director of Trinity Mirror’s advertising sales unit, the National Sales Agency (Nasa), with immediate effect. Emin has been head of the unit since it...
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BT brings in Joe Garner as CEO of Openreach
Joe Garner has been hired by BT to head up Openreach, its local networks unit that is rolling out super-fast broadband in Britain. Garner has joined from HSBC where, until September 2012, he was...
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UK Government urges public to be ‘Cyber Streetwise’ in M&C Saatchi campaign
The UK Government’s National Cyber Security Programme has unveiled a new campaign, created by M&C Saatchi, which looks to encourage the public to be ‘cyber streetwise’. The ‘Cyber Streetwise’...
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Recommended Agency Register (RAR) launches 2014 awards
The Recommended Agency Register (RAR) has launched its fifth annual awards which recognise the agencies providing the best service and results for their clients. The awards scheme is the only one...
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Former ITV London editor Faye Nickolds joins board of 'campaigning' PR agency...
Former ITV London editor Faye Nickolds has been appointed as a board director of PR agency Seven Hills and will work on “major marketing campaigns” for the company. Nickolds will also work on team...
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Warner Leisure unveils new ads and idents with Aesop
Warner Leisure has unveiled two new ads and ten idents with Aesop, as the leisure break provider builds on its ‘Life Begins At Warner’ campaign. The £1.5m campaign will see the sponsorship idents...
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Vodafone, OMD UK, and IPC Media ink deal to collaborate on new insights project
Vodafone, OMD UK and IPC Media have announced a partnership that will see them collaborate on a five-month insight project focused on exploring the future of the family. The move comes following OMD...
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Selfridges appoints Clive Reeves Public Relations
Selfridges has appointed Clive Reeves Public Relations to handle PR for its Birmingham store. CRPR will help the store to reinforce its presence in the region by working closely with businesses, arts...
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McDonald’s unveils new TV ad to promote Deli Choices range
McDonald’s has announced the launch of a new ad, created by Leo Burnett, to promote its Deli Choices range. Entitled ‘The Bobbing Heads of Swindon’, the ad introduces the viewer to the idea that...
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