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McDonald’s has announced the launch of a new ad, created by Leo Burnett, to promote its Deli Choices range.
Entitled ‘The Bobbing Heads of Swindon’, the ad introduces the viewer to the idea that lunchtime just can’t come soon enough with the Daily Deal on Deli at McDonald’s.
The ads show workers bobbing their heads from their cubicles as they constantly clock-watch to find out when it is lunchtime.
The TV and radio campaigns were created by Sabina Kelly and Phil Deacon, while OMD UK handled the media planning and buying.
