Pets at Home has unveiled a new customer scheme for pet lovers, entitled Very Important Pets.
Every time a purchase is made and a membership card is swiped, the customer collects points, called VIP Lifelines, which can be redeemed by animal charities to provide essential supplies.
Once signed up to the card, members will also receive a 10 per cent discount welcome voucher on their next purchase as well as a list of exclusive offers on food, toys, accessories, Groom Room services and Companion Care vets.
Commercial director at Pets at Home, Peter Pritchard, said: “We have a very loyal customer base at Pets at Home and we wanted to reward their ‘VIPs’ along with pets in our customers’ communities that need some extra support.
“Every year, thousands of pets end up homeless through no fault of their own. Thanks to the tireless work of rescue and re-homing centres across the UK, many of these animals are given a new life in the loving home they deserve.
“These centres are almost completely reliant on donations and public support and customers collecting VIP Lifelines in store will be a great help in securing the future of vulnerable pets in need.”