Confectionery brand Skittles has announced a £5m brand re-launch, including the launch of Skittles Confused.
As well as the launch, there will be a complete range re-design from January, in the biggest UK brand investment for the brand in the UK.
Matt Austin, Wrigley confections business unit director, said: “This re-launch is going to excite retailers and consumers alike.
“Research tells us consumers want more from their sweets - they want to be entertained and that’s exactly what we’re giving them. With Skittles Confused consumers will be expecting the unexpected with every chew, while the only thing retailers can expect is greater sales and profits.”
The marketing campaign for the launch will include in store activation, mass outdoor sampling, targeted digital and social media engagement, as well as a £3m TV ad campaign set to hit screens in March.