Lloyds has revealed its latest interactive out-of-home offering aiming to inform consumers about the smart features available to add on to their personal current account.
The campaign, planned and bought by Kinetic in partnership with MEC, highlights the five smart features of a Lloyds personal account. The outdoor launch coincides with the release of interactive online game from the banking group.
The game sees consumers driving around a circuit collection icons that represent the different smart features. At the end of the game the features are summarised alongside a user score and a call to action to visit the nearest branch to discuss the account.
The game will also be placed within digital six-sheets at 34 locations nationwide, including roadside and shopping environments. Vinyl wraps will also be deployed at the sites for added impact.
Helen Hall, account director at Kinetic, commented: “The interactive Grand Prix game will provide a fun and informative way for people to understand the various ways a Lloyds bank account can be tailored to the individual.
"We’re sure people around the country will have their wait at the bus stop or their shopping mall visit brightened up by the chance to play this game and interact with the brand.”