Footfall123, specialists in loyalty marketing technology, has received £1.7 million in funding in order to boost international expansion and enhance its product portfolio.
The Series ‘A’ round is the combined total from a number of sources including venture capital firms Samos and Venrex, as well as a group of angels including Ed Wray, founder of Betfair.
Footfall123 is a fast-growth tech start-up that provides tools for leisure and retail brands to create, control and manage loyalty-led marketing campaigns. Its flagship products are the entry-level Social Rocket, which provides tools to create compelling loyalty campaigns through Facebook that can be tracked in real time, and Footfall toolbox, a solution for integrated marketing propositions.
The investment will go towards the development of new products designed to enhance the effectiveness of brands’ loyalty programmes and support international expansion.
Ben Chesser, founder of Footfall123 comments: “In the last 12 months, we have grown significantly, building two great products and gaining a number of high profile clients. We have established an excellent team of 19 in London alongside our satellite office in Spain and are growing internationally, so securing funding now is the right time in order to take the business to the next level. “
Footfall123 has a portfolio of over 3,000 UK and international clients including Greene King, L’Oreal, and Byron Hamburgers restaurants.