Manufacturer, marketer and distributor of nutritional supplements NBTY Europe has appointed strategic-led creative agency Collective London to handle online business for its GNC brand.
Collective London has now been tasked with creating a new online presence for the GNC brand. The agency will handle strategic, user experience, creative and technical development for the brand which aims to improve the quality of people’s lives through better nutrition and healthy living.
Chief marketing officer at NBTY Europe, Lysa Hardy, commented: “We selected Collective as our partner because they demonstrated a unique combination of insightful strategic thought, innovative creative ideas and beautifully crafted execution. We are delighted to be working together and look forward to really moving the needle through our collaboration.”
Nick Constantinou, CEO Collective, added: "We are delighted to be working with a brand with such distinguished heritage and provenance as GNC. What's exciting is that our collaborative, user-centric approach has given us insights that truly give us the opportunity to redefine the category."