Disney’s Club Penguin has unveiled its ‘Guide to the Wonderful World of the Web’, after research found that nine out of ten UK parents surveyed believe the internet creates learning opportunities for kids.
The research, carried out on YouGov, also found that more than three in five parents would welcome more guidance on how to help their children get the best out of the web.
The guide includes contributions from BBC presenters Gabby Logan and Neil Oliver, MP Zac Goldsmith and blogger of NeverSeconds Martha Payne.
Dr Rachel O’Connell, internet safety expert and lead-author of the guide, said: “The pace of digital progress means that learning to use new technologies is increasingly an area in which kids are racing ahead of their parents.
“We know that parents trust and listen to advice from other mums and dads, with nearly a third saying that they have used the Internet to connect with other parents[3]. Club Penguin’s Guide to the Wonderful World of the Web is set to be a valuable resource for parents, acting as a forum for parenting tips and advice. The aim is for it to provide a helping hand to mums, like myself, who are trying to keep up with the pace of digital change.”
Parents will be able to comment, post and feedback on the report, with the eight chapters of the guide to be released over the coming months.
Lucy Woodward, director of Club Penguin UK, commented: “Created by three dads, their vision for Club Penguin was to create a safe place online, where their kids could have loads of fun. True to this original vision, at Club Penguin we are passionate about ensuring kids have safe, fun online experiences and that the Internet becomes a tool to aid in their development and learning.
“The research reveals that parents would welcome more guidance in getting the best out of the web, which is why we’ve invited a diverse group of parents and experts to contribute to Club Penguin’s Guide to the Wonderful World of the Web. From sports fans to teachers, TV presenters to entrepreneurs, they bring together insights from wide range of perspectives. We hope that mums and dads from across the country will share their own stories and advice on how to make the most of the internet with kids – from helping with homework to inspiring creativity and expanding horizons; the possibilities are endless.”