IGN Entertainment, the video games media company, has become the latest app to launch on the XBOX LIVE online entertainment network in the UK.
The launch in UK, Germany, Austria, Switzerland and USA, with further countries to follow over the coming year has followed IGN app’s North American debut earlier this year and has aimed to offer Xbox LIVE Gold subscribers instant access to gaming-related content, including previews, guides, videos and live streams of exclusive game presentations and industry events.
Rich Keen, international publishing director, IGN Entertainment commented on the launch: “Gamers across Europe have been eagerly awaiting the arrival of the IGN app on Xbox LIVE and we’re excited to offer them the very best of our global video content with a local flavour – straight from their TV. IGN’s mission is to reach gamers wherever they are, across all platforms, services and devices.”
Rohan Oommen, general manager of Xbox LIVE, also added: “We’re seeing usage of video, TV and film apps on Xbox LIVE increase 140 per cent year on year. As one of several new European apps set to debut across the region (including Absolute Radio in the UK, SPORT1 in Germany; and TV3 in Spain, amongst others), we welcome IGN to our service as Xbox LIVE continues to cater to all its users’ information and entertainment needs.”