Heineken has marked its 140-year anniversary with the launch of a light installation, inviting people across the globe to connect in celebration.
Five thousand green Heineken bottles, each carrying an LED light inside, have been used to create a digital video screen outside the Heineken Experience building in Amsterdam.
From 7 December – 3 January 2013 the installation will allow people to share their own celebration messages via a dedicated tab on Heineken’s Facebook page. These messages will then be brought to life on the bottle wall.
Cyril Chazart, senior director, Global Heineken Brand at HEINEKEN said: “Heineken’s proud to celebrate its 140th anniversary – not by dwelling on history but by reaching out to the world and inviting everybody to join in, just as we have been connecting people since we first launched.
He added: “We are always seeking new and exciting ways to engaging with our consumers around the world, igniting the conversation and tapping into their lives.”