TalkTalk has appointed Affiliate Window to lead its performance marketing as it expands into the pay-monthly mobile market with the launch of TalkTalk Mobile.
The service will offer a range of smartphones across the price plans, and has launched alongside the TalkTalk Mobile affiliate programme, being run by Affiliate Window, in an effort to promote the brand within the mobile sector.
Affiliate Window has already guided TalkTalk Broadband through its performance marketing programme, leading to its appointment with the mobile launch.
Patrick Lynch, senior online marketing manager for TalkTalk, commented: “The mobile handset market is a very exciting area that we have been eager to enter for some time. We have had great results with Affiliate Window for our broadband products, which consistently deliver significant sales volumes, and we are planning for our mobile offering to do the same.”
The programme will aim to build awareness of the brand’s entry into the mobile market, while also building its portfolio of publisher partners and aim to retain loyal customer following.
Anthony Clements, director of client services for Affiliate Window, explained: “The expansion of the TalkTalk business into the mobile market is a fantastic next step for the brand. We’ve enjoyed a highly successful relationship with TalkTalk, having managed their phone and broadband programme alongside their agency partner MSix for a number of years. This is an exciting opportunity for Affiliate Window to work collaboratively with MSix and TalkTalk to grow their mobile proposition in what is one of the largest affiliate marketing verticals in the UK. As m-commerce and the growth of mobile continue, we look forward to the exciting developments and new product launches in the pipeline for TalkTalk.”
The programme will initially offer three SIM plans which will be made exclusive to existing customers.