After three weeks at the top, Dumb Ways to Die is finally dislodged at the Viral Video Chart summit this week by a face off between sporting stars Kobe Bryant and Lionel Messi.
The ad for Turkish Airlines has been shared a massive 332,136 times over the last seven days and shows Bryant and Messi going to amazing lengths to impress an autograph hunter with their basketball, football and, erm, balloon modelling skills.
Over on the User Generated Content chart, the market trader who became a YouTube sensation with his £1 Fish song is given a shot at proper pop stardom as his insanely catchy singing is turned into a fully-fledged official music video. Anyone notice a resemblance to a certain other novelty pop song?
The charts are compiled with the Viral Ad Network and are based on the number of shares each video has received on social media over the last seven days.