Are you continually baffled as to why your agency stories, opinion pieces and feature ideas never see the light of day in the marketing and digital trade press, business magazines and websites?
The key to getting your marketing agency featured regularly in the trade press are set to be revealed in a webinar presented by The Drum’s Associate Editor Richard Draycott in January.
Draycott has spent more than decade editing for marketing titles such as The Drum, Adline, The Marketeer and also spent a year at The Scotsman as Media Editor and is set to reveal exactly what it is that trade journalists, news editors, features editors and editors look for from agencies and also how agency owners and staff can build a better relationship with journalists to ensure that they get more column inches.
Areas that the 60-minute webinar will cover will include:
- What is a story (and what isn’t a story)
- What’s most valuable to your agency – magazine or online coverage?
- How to maximise the value of coverage
- How to control and manage bad news
- How to manage an exclusive
- How to structure a great press release
- How to complain when a journo gets it wrong
- How to get stories covered your clients don’t want reported
- What annoys and frustrates journalists
- Why journalists run one story and not the other
Speaking of the webinar Draycott said: “Having been a trade journalist and editor for around 12 years I’ve seen it all - the good, the bad and the ugly. It’s ironic that in an age when there has never been more space to fill because so much reporting is done online, so many agencies fail to give themselves the best chance of getting their stuff covered in the media.
“There are some simple techniques that every agency can use to make sure that journalists want to run their stories, opinion columns and features. It’s not rocket science, but does take some thought and consideration and an understanding of how editorial teams and editors work and what they need out of a story. I’ll reveal how journalists decide what sees the light of day and why so many press releases fail to make the grade.”
The webinar is taking place on Tuesday 8th January at 3pm
The webinar package includes:
- The live 60-minute webinar
- The recorded webinar to download and view again afterwards
- Full briefing notes & slides
- The opportunity to have a press release critiqued after the webinar to get tips on how to write killer press releases.
The price of this package is just £45 and is FREE for all MiNetwork members.
If you are a member contact MiNetwork for sign up details.
To buy this package please click here.