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When shop shelves (virtual and real) are groaning with Christmas ware, advertising efforts multiply and brands tussle harder than any other time of year for the public's attention. Along with gift-wrapping and Christmas themed advertising, the digital advent calendar is earning its place in a growing number of brands' Christmas armoury.
Research shows the importance of longer more meaningful engagement with customers, and the more seemingly altruistic the better. A digital advent calendar does just that, providing a daily touch point with customers over the most important buying period.
The team at SMACK (specialising in Facebook, web, and mobile app strategy, design & development) reviewed four brand-led Facebook advent calendars, rating them on Design, UX and strategy.
