David and Victoria Beckham’s 10-year-old son has featured in the latest Burberry campaign and advertisements for Spring/Summer 2013.
Chief creative officer Christopher Bailey told Vogue that Romeo "was a joy to work with and really stole the show".
"This season's campaign lights up with the infectious energy of an amazing young cast of old and new Burberry family," said Bailey.
"We had such fun shooting the campaign and I think that comes through in the images, which really reflect the upbeat spirit of the collection."
Following the release of the initial campaign images, which were shot by Mario Testino, a flurry of Twitter activity led to 'Romeo Beckham' trending.