Christmas Day has been predicted as ‘Tablet Tuesday’ by Mindshare, with consumers expected to redeem digital vouchers to fill up new devices with games, music and video.
Norm Johnston, global digital leader for Mindshare Worldwide, an expert in marketing both in the United States and the UK, said: “Perhaps unsurprisingly the love affair with new devices such as tablets and smartphones has led to a boost for the content industry – Comscore has seen a 25 per cent increase in sales of digital content and subscriptions this year, the highest growing category.
“I expect Christmas Day will be one of the busiest days for downloading digital content. Many people now give vouchers as last minute presents because apps and digital content is instant – there is no supply chain, which suits today’s consumer who doesn’t want to wait for anything – making it the perfect last minute gift.”
Mindshare suggests that 45 per cent of the British population now download digital content on a monthly basis, and that the bad weather and last minute online voucher purchasing could mean this figure is set to soar on Christmas Day.