Modus Creative has revealed that John Keane has joined its team at Board level in the role of group sales and marketing director.
Keane has joined the agency from Clear Channel where he ran the regional agency sales department as client and agency group head. At Modus, Keane has been tasked with using the established Modus brand across the group’s three creative, print and online businesses.
Keane commented on the appointment: “I was impressed by Modus’ reputation for offering an ‘honest’ approach to its clients. The value proposition Modus embodies fits perfectly with my own, which is vital for this sort of role.”
Modus’ managing director Roger Marshall added: “John believes firmly that regional agencies such as Modus have huge scope to deliver to clients better than anyone because of the size and approach we take. We are enthusiastic about the future and are expecting an exciting build up and entry into 2013.”