We have reached the end of our week long reveal of Truce Commission posters created by rival design firms. What is the Truce Commission you ask? Well we invited 12 rival design consultancies to do posters for each other. Why not? They always advise clients not to attempt their own creative work on the grounds they might be too close to certain issues to be objective. And it proved particularly timely as a way of marking the international day of peace – September 21.
This week we have seen work from 'rivals' SEA and The Brand Union, Howdy and Brilliant Path, Cubo and Constuct, and yesterday Gardiner Richardson and Lloyd Northover when they were given each other’s design briefs. Now it’s time to look at what Next Big Thing and 20:20 thought of each other, you can find the work, briefs and rationales below.
The Truce Commission has proved to be a fascinating exercise in how a bit of 'outsider's perspective' can go a long way for creative agencies and so The Drum is continuing the project by asking more agencies to get involved. Our first new brief for Puur Creative, and the poster they created for creative agency Baxter and Bailey, will be published later today with the first agency to get in touch - jen.faull@thedrum.com - winning the commission. Find out more here.
20:20’S BRIEF FOR NEXT BIG THING
What would you like your poster to say?
We want our poster to convey our mission – our mission is to be the most trusted and progressive strategic design business for extraordinary and rewarding customer experiences. We believe the world will be a better place when people feel more involved and connected.
Who should it be aimed at?
It should target new clients.
What would you like them to think of your agency after seeing the poster?
Wow I didn’t realise they were so relevant to us! I want some of them/that for our business!!
Mandatories:
We use imagery using circles to represent our brand (see images on the homepage www.20.20.co.uk)