Professor Stephen Hawking has become the latest well-known face to silence opera singer Gio Compario from the Go Compare adverts.
The renowned physicist plots to destroy the irritating opera singer by sucking him into a black hole.
The advert will be shown for the first time today, 1 January, and sees Hawking announce to a packed lecture theatre that he has discovered how to generate a super massive black hole, in which the singer gets sucked into.
Speaking on the ad, Professor Hawking said: "I confess I am a fan of the Gocompare.com adverts, but I am also an opera fan, so I was delighted to be given the opportunity to help save the nation and silence Gio. I hope the public find it as funny as I did."
Go Compare's marketing officer, Kevin Hughes, added: "We were thrilled to hear Hawking was a fan of the ads and believe his appearance will really take viewers by surprise."