Total advertising expenditure for Q3 of 2012 reached £4bn, an 0.8 per cent increase year-on-year, the AA/Warc Expenditure Report has revealed.
These UK figures come the same day as Nielsen figures found that global ad spend grew by 4.3 per cent in Q3.
It was discovered that TV, radio and press saw drops of -7.2 per cent, -4 per cent and -9.6 per cent respectively in this period; while out of home saw a 25.4 per cent growth to nearly £270m; while internet advertising grew by 10.9 per cent, with an estimated £5.3bn spent throughout the year on this area.
Tim Lefroy, chief executive at the Advertising Association, said: “Despite the shaky economic outlook, 2013 will see overall adspend return to levels last seen before the recession. That’s good news for both UK advertising and UK plc.
“On 31 January, the Advertising Association will publish new research which, for the first time, shows the value of such advertising activity to the wider UK economy.”
Suzy Young, Data Editor at Warc, added: “The mood amongst marketers is one of caution. Though expectations have been scaled back in line with the deteriorating economic outlook, we still predict growth of over 3 per cent in 2013.”
The research has suggested that the final ad expenditure for 2012 is expected to be £16.8bn; with the 2013 figure predicted to reach £17.2bn this year: a 3.1 per cent rise.