Online print company MOO has worked with creative agency Creature of London to launch its first national television advertising campaign.
Entitled ‘Start Something Remarkable’, the campaign aims to inspire small and growing businesses as well as start-ups.
Running until the end of January with media planning and buying handled by Vizeum, the three TV creatives profile some of MOO’s most successful entrepreneurial customers, including Moshi Monster’s CEO Michael Action Smith, SuperJam founder Fraser Doherty, and Heyday Footwear CEO Darin Hager.
Speaking of the campaign, MOO’s head of marketing, Paul Lewis, said: “We tested the concept of using well-known entrepreneurs earlier in 2012 on regional TV and it proved so successful that we decided to invest in national TV advertising, our biggest investment in above-the-line activity to date.
“We couldn’t think of anyone better than our own remarkable customers to inspire other businesses and those thinking of setting up a business for the first time this year.”