Performance marketing agency iProspect has announced the appointment of Helena Snowdon as EMEA new business and strategy director.
Joining from WPP, Snowdon will be expected to drive iProspect’s regional growth strategy and strengthening the network consistency for clients such as Kellogg’s, adidas, Nokia and GM.
Ben Wood, managing director at iProspect, said: “iProspect is continuing to strengthen its reach across EMEA and we’re excited about the expertise Helena brings to the team. We are committed to helping our talented people across the regions to share and develop their knowledge and experience.
“Helena’s global outlook will be vital in driving the collaboration and efficiencies that will enable us to help our clients build their businesses through digital.”
Before joining WPP, Snowdon has held roles at Mindshare and PHD.