Leading SEO agency Epiphany has entered the world of online PR and Social Media with the official launch of new agency Shackleton, which will operate from Leeds and London under the leadership of CEO Robin Skidmore.
Planning for the launch has been taking place since late last year when the announcement about what Epiphany Group co-founder Skidmore would do next. He has since assembled a team of over a dozen people who will deliver online PR and social media campaigns for the agency’s blue chip clients.
Shackleton is in the unique position of being able to deliver strategic and creative online PR and social media campaigns underpinned by sophisticated measurement and the wealth of SEO, design, copywriting and analytical expertise within the Epiphany Group.
Skidmore set up the agency after seeing huge potential for a social media agency which can enable clients across a breadth of sectors to see a more tangible return on their investment.
He commented: “A hallmark of Epiphany’s success has been its solid, analytical approach to evaluation and measurement, and this is at the core of everything we do within Shackleton. We aim to stand out from the crowd by continuing to innovate and deliver PR and social media campaigns which build brands online, manage their reputation - but ultimately deliver a strong return that impacts heavily on a client’s bottom line.”
Robin brings a wealth of digital marketing experience to Shackleton and heads up the agency alongside its head of PR and social media, Chris Hughes. With over 11 years’ experience within the industry, Chris has delivered award-winning PR and social media campaigns on behalf of some of the UK’s largest blue-chip organisations and public sector bodies.
Hughes added: “The proposition Shackleton brings to the market is extremely exciting and I’m delighted to be a part of a forward-thinking agency which can really shake-up the PR industry. We’re building a talented team of creative, strategic and results-driven individuals who will not only be at the forefront of social media but will continually push boundaries to improve the way brands interact and engage with audiences online.”