UPS has announced that it is extending its foray into motorsports by announcing a multi-year sponsorship of Scuderia Ferrari.
UPS will have significant visibility as Scuderia Ferrari competes in the Formula 1 World Championship between March and November, with the company also becoming the “Official Logistics and Shipping Sponsor” for Ferrari.
Christine Owens, UPS senior vice president, communications and brand management, said: “We are excited to join Ferrari and be a part of their racing organization.
“UPS has been involved in motorsports for more than 12 years. Expanding our involvement into Formula 1 with one of the world’s most recognizable racing teams brings together two worldwide brands that have rich histories and cultures as well as a track record of unmatched commitment to excellence.
“Both UPS and Ferrari constantly strive to develop and implement new technologies, using speed and efficiency to go beyond what’s expected. Being a part of Scuderia Ferrari helps reinforce the UPS brand globally, positively impacting our business both on and off the track, and by investing in key growth markets around the world.”
UPS also has sponsorships within NASCAR, and was also a sponsor of the London 2012 Olympic Games and Paralympic Games.