Premium mobile ad network Mojiva has reported a 600 per cent increase in tablet advertising compared with this time last year.
The snapshot report, released today (Monday 25 February), shows that the total number of tablet ad requests on its tablet-dedicated network Mojiva Tab has reached over 31 billion during 2012.
“What we are witnessing here is a remarkable by-product of the massive and dramatic way in which the human race is choosing to absorb and share information, and be entertained,” said David Gwozdz, CEO, Mojiva Inc.
“The growth is staggering to the point that tablet sales forecasts are being rewritten as soon as they are published. Media plans are also being retooled just as fast as brands try to engage with the consumer who is now deeply and personally tied to these very productive mobile devices.”
Over one billion of the ad requests came from the UK with 3.3 billion from European countries including the UK, Spain, France, Germany and Italy.
Frost & Sullivan analyst Vikrant Gandhi, added that the figures show how brands, content publishers and developers now see “tablets as an important advertising channel” and “can no longer afford to ignore” the platform.
Gandhi continues: “The larger screen real estate and exceptional display properties make the devices particularly suitable for innovative and interactive rich media advertising – clearly the future of digital advertising.”
Following the launch of the Mojiva Tab network in October 2012 a 17 per cent growth in ad requests was recorded with Apple’s iPad dominating the amount of ad requests, over half (59 per cent) in the final three months of 2012.
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