Scotty Brand, a subsidiary of food producer albert Barlett Ltd, has appointed Edinburgh-based Jigsaw PR and Taste Communications to direct its PR and communications on a retained basis.
The two agencies, headed up by Audrey Cassels and Stephen Jardine, won the account following a three-way pitch.
The collaboration will see them develop a joint consumer and trade PR campaign for Scotty Brand, aiming to raise awareness of its product portfolio and reinvigorate demand for quality, fresh produce with a focus on transparency from farm to fork and support the launch of a variety of brand extensions.
Michael Jarvis, marketing manager for Scotty Brand, commented: “Scotty Brand has enjoyed phenomenal growth in the last 12 months and the association with Disney/Pixar’s Brave built great brand momentum last year. I look forward to working with Jigsaw PR and Taste Communications to maintain and develop this in the future.”