Porta, the communications and marketing group, has announced that it is has completed the acquisition of the media relations and market intelligence firm Cauldron Consulting.
The move marks a shift in focus by Porta toward the financial services PR sector by bringing on board Cauldron’s client base which includes BNP Paribas, Quilter, TISA (Tax Incentivised Savings Association) and Witan Investment Services.
Anne McMeehan of Cauldron commented: "This move provides Cauldron with an excellent opportunity to extend the range of services that we can deliver to our clients. We will continue to expand both our and Newgate Communications' client portfolios with particular emphasis on financial services."
Porta's chief executive, David Wright, added: "Cauldron represents another key element in the Porta business plan. It builds on the existing expertise within Newgate Communications and increases the service offering to Cauldron's client base. The revenues acquired will flow through to Porta's bottom line since most costs will be eliminated on Cauldron's move to Newgate Communications' offices."