Jokes have formed the basis of most of the commercials in the long-running collaboration between Walkers and Gary Lineker but the latest instalment isn't really played for laughs. Food has come under unprecedented scrutiny lately following a number of scandals so it's probably the perfect moment for Walkers to assert the provenance of their ingredients.
Country: UK
Agency: Abbott Mead Vickers BBDO
Creative: Simon Welch / Matt Welch
TV Producer: Lindsay Hughes
Production Co: Weilands
Director: Paul Weiland
Post Production: The Mill
Audio: 750MPH