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Ad of the Day: Sol - Break Free

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Ad of the Day: Sol - Break Free

This enterprising viral was filmed using hidden cameras at Canary Wharf. It builds neatly towards a climax with the viewer kept intrigued by the passers-by who notice something strange at a recycling centre. It gets off to a bit of a slow start, which can be fatal for a viral - but the number of viewings suggest this hasn't been an obstacle.

Category: Lagers
Country: Internet
Agency: The Marketing Store
Production Co: Little Fish Films
Director: Phil Hawkins
Producer: Bryony Harrison
Photography: David Meadows
Production Manager: Terri Wood
Post Production: Little Fish Films
VFX Producer: Phil Hawkins
Editing House: Little Fish Films
Editor: Phil Hawkins

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