Oxfam is working with Coldplay and Scoopshot to crowdsource a music video, with the aim of raising awareness of land grabs.
Set to an acoustic version of Coldplay track In My Place, the video will bring together photos and video submitted via Scoopshot’s iOS and Android apps.
Mat Whitecross, Coldplay's music video and film director, said: "Having a home is hugely important for people to feel safe and in a place they can thrive, which is at the very heart of the song. I wanted to somehow create this feeling of people being out of place in order to illustrate the suffering that so many people experience because of land grabs."
People are being asked to move something favourite, personal or familiar from their home to somewhere it doesn't belong; or to do something they would usually do in their home in a totally different place.
Oxfam's campaigns Director, Ben Philips said: "The World Bank should be in no doubt that more and more people want to see it take action in the fight against land grabs. Last year Coldplay invited Oxfam on their world tour with the GROW campaign and we were hugely motivated by the overwhelming support of fans all over the world. Campaigning is all about putting yourself in someone else's place we know that when we unite and stand up against global injustice we can make a real difference. "
The initiative by Oxfam is the first time that Scoopshot’s crowdsourcing service for mobile and professional photography and video has been used for a high profile international campaign.
Niko Ruoksuo, CEO, Scoopshot said: “It’s great to be able to use our crowdsourcing service to support Oxfam’s campaign. With Scoopshooters in over 170 countries worldwide, we’re very excited to see what creative photos and videos our users submit and we look forward to working with Oxfam on future projects across the globe.”
The global campaign film will be launched in April as the World Bank convenes its Annual Spring Meetings.