Specialist television channel Holiday & Cruise (Sky channel 284) has mounted a taxi branding initiative in London and Liverpool with London Taxi Advertising.
Running for the next 12 months, the full taxi livery promotes the channel and encourages the public to join in with presenters Debi Jones and John Cooper.
The bright yellow taxis will feature in both cities and aim to remind commuters, tourists, pedestrians and local residents of the channel’s offering and great holiday deals.