Business management software provider Sage has renewed and expanded its partnership with the Marussia F1 Team with a new European sponsorship deal for 2013.
“We are thrilled to announce that Sage will be partners and sponsors of the Marussia F1 Team for 2013,” commented Christophe Letellier, CEO mid-market Europe and CEO Sage ERP X3.
The extended deal sees Sage branding appearing on Marussia F1 Team cars, team apparel, media boards and trucks for the 19 Grand Prix events taking place throughout the F1 season.
Letellier added: “Both the Marussia F1 Team and Sage are UK-based companies with global customers, international operations and a strong focus on the user experience…We believe this alignment demonstrates our dedication to support businesses with the confidence, agility and innovation they need to grow and succeed, especially in a highly-competitive environment.
“As F1 has become the most popular sport worldwide, we will be taking Sage ERP X3 to the biggest and most dynamic global stage.”