Kiss FM has today announced a partnership with Thorpe Park, inviting listeners to ‘Brave It Backwards’ on The Swarm ride.
The campaign will involve promotional activity running throughout the Breakfast Show with Rickie, Melvin & Charlie, with listeners being given the chance to win tickets.
Listeners will be directed online to watch a video of the breakfast team experiencing the ride themselves.
Karen Stacey, broadcast sales director at Bauer Media, said: “We are delighted to be partnering with Thorpe Park and this branded sponsorship deal is a great example of how advertisers can use Bauer Media brands to reach their target audience. The partnership is a great fit, with perfect brand synergy between Kiss FM and Thorpe Park.”