Nissan has outlines a new collaboration with YouTube which sees the automotive brand hosting a new channel that will curate, aggregate and commission global Nissan motorsport and performance product content.
NISMO.TV will capture motorsport stories 52 weeks of the year providing constant behind-the-scenes access to YouTube viewers. Traditional motorsport coverage will be missed with projects such as Nissan’s experimental Le Mans electric prototype and gamer-to-racer GT Academy.
The collaboration includes YouTube branding featuring on the cars of the Nismo Athletes as they compete across Europe in their Nissan GT-R Nismo GT3 racing cars. NISMO.TV will follow – the GT Academy winners who have risen from being PlayStation gamers to real world racing drivers - illustrating that the transition from virtual to reality, from PS3 to podium, is now a bona fide route into the competitive world of racing.
YouTube’s Julie Kikla commented: “We’re delighted to welcome NISMO.TV on to the YouTube platform; working in the content space with Nissan creates an exciting new dimension to our existing motorsport content offering which is fast becoming a valuable genre.”
Director of global motorsport at Nissan Darren Cox added: “By launching NISMO.TV on YouTube we’re creating a new template for leveraging motorsport content and taking it beyond the purist, on a truly global level. Innovation is what Nissan does best and with YouTube we can go out there and break the rules when it comes to engaging with our audience: the current and future motorsport fans. There is no better platform for our content than YouTube so we are excited to see how far we can go with NISMO.TV.”