Sleep aid Nytol is set to resurrect its claymation Aardman Animation TV advert after a £3m marketing investment enabled the brand to take on the services of Grey London, GolinHarris and Zenith.
The advert will feature the established exhausted housewife character, Joan, and carry the familiar 'Good Mornings Follow a Good Nytol' tagline. The new campaign will introduce Nytol's new anti-snoring throat spray, rescuing Joan from an interrupted night's sleep because of her husband's snoring.
Executive producer of Aardman Animations, Heather Wright, commented: "Joan is a character who really resonates with the audience, facing many of the challenges of modern life, including lack of sleep. It's great to see her back on TV again after a three year absence, and this time Nytol has managed to put a stop to her snoring husband too."
The £3m investment from Omega Pharma has funded an advertising campaign which will stretch across popular prime time slots on ITV, Channel 4 and Sky. The brand's website will receive a makeover alongside a high profile PR campaign, POS material and pharmacy training materials.
A spokesperson for Nytol added: "Nytol has long been the nation's number one trusted brand for a quality night's sleep and we are delighted to be supporting it with such a high profile marketing investment."