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Sainsbury’s has announced that its director of online, Jon Rudoe, now has an extended remit as director of online, digital and cross-channel for the company’s digital strategy, all online channels, digital businesses and mobile offering.
Rudoe said: “Our goal is to make our customers' lives easier and deliver the best shopping experience - whether in store, at home or on the go. There’s a huge opportunity in this fast-changing part of our business and I’m excited to take on the challenge.
“Sainsbury’s first launched its online grocery business in 1996 and now regularly serves 190,000 customers a week, delivering to 96 per cent of UK postcodes. It is growing strongly at 20 per cent per year, driven by a combined focus on technology and marketing as well as customer service and product availability.”
Rudoe joins the group development division, reporting to Luke Jenson, group development director.
Jenson said: “Maximising new and existing opportunities in the online and digital space is a key part of our long-term strategy for growth. We’re focused on finding new ways to deliver a compelling digital experience to customers across a range of products and services, from eBooks to Mobile Scan & Go.”
Rudoe joined Sainsbury’s in July 2011 from Ocado where he was head of retail.
