A recent study into the social media habits of over 7,000 US online shoppers by BizrateInsights has revealed that Pinterest is more often used as a destination for shopping inspiration, tracking and product discovery, than Facebook.
69 per cent of online consumers who visit Pinterest have found an item they have purchased or will purchase, compared to only 40 per cent of online consumers who visit Facebook.
The study also found that 43 per cent of consumers use Pinterest to associate with retailers or brands with which they identify, whereas 24 per cent said they associated with brands through Facebook.