Birdseye has replaced its long standing brand mascot Captain Birdseye with the 11th Doctor Matt Smith as part anniversary celebrations for Doctor Who.
The bespoke packaging featuring The Doctor was developed for National Fish Finger and Custard Day (a combination made famous by writer Steven Moffat in Matt Smith’s debut episode The 11th Hour) and sent to Smith, who has received a year’s supply of Fish Fingers, although the press release fails to mention whether they have sent any custard alongside.
The packaging is being promoted by Mischief PR, which picked up the consolidated communications activity for Birdseye earlier this month, including social media activity.