Costcutter Supermarkets Group has appointed Speed Communications as its retained corporate PR agency.
Speed Communications corporate team has also handled the external communications surrounding the chains strategic partnership alliance with Palmer & Harvey which sees Costcutter Supermarkets Group and Palmer & Harvey set up a joint venture Buying Company with £5bn negotiating power with Palmer & Harvey’s 800 Mace, Your Store and Supershop convenience stores transferred to Costcutter.
Speed’s corporate team will report to Simon Brown, Costcutter Supermarkets Group’s PR and communications manager, who will play a key role in communicating the benefits of the deal to members. Speed’s consumer team has also been tasked with handling a brand engagement programme.
Brown commented: “Communicating the value we bring to our independent retailer members and their customers, not just now but as the benefits of our strategic partnership with Palmer & Harvey begin to be felt, is something we trust Speed to deliver. They have already aptly demonstrated this and we look forward to continuing to work closely with the team at Speed.”
Scott McLean, joint managing director of Speed and head of the agency’s corporate team, added: “This is the most significant move within the £34bn convenience retail sector in quite some time…Supporting this strategic shake-up of the convenience sector is a fascinating challenge which Speed is well suited to deliver through our corporate and consumer teams.”